Print.IT - issue 47 - page 14

GDPR could be catalyst
for improved marketing
Royal Mail Data Services is
urging businesses to improve
the quality and accuracy of
their customer data prior
to the enforcement of the
General Data Protection
Regulation (GDPR) in May
Its new Insight report,
marketers must approach
customer data in a post-
GDPR world
, points out that
the obligation under GDPR
to take every reasonable
step to ensure inaccurate
personal information is either
rectified or deleted is a good
opportunity for businesses to
improve addressing accuracy.
Recent research by Royal
Mail found that the average
cost of poor quality customer
data to UK organisations
is running at 6% of annual
The report also warns
that GDPR is likely to shrink
the volume of available,
permissioned third-party data,
putting the onus on marketers
to work with trusted data
Jim Conning, managing
director of Royal Mail Data
Services, said: “For too long,
marketing performance has
suffered at the hands of poor-
quality customer data. At a
time when customer acquisition
and retention is such a
challenge for marketers, it’s
worrying to discover that nearly
40% of organisations lack any
formal process for cleansing
their data and that almost 20%
do not validate customer data
at the point of data capture.
The GDPR is the perfect
catalyst for organisations to
tackle the data-quality issue
head-on by regularly cleansing
and enhancing internally held
customer data with properly
permissioned and compliant
third-party data sourced from
trusted, reputable providers.”.
EFI and PrintReleaf promote reforestation
PrintReleaf and Electronics For Imaging, Inc. (EFI) are
providing the PrintReleaf reforestation service directly to
commercial printers so that they can offer it to customers as a
means of offsetting the environmental impact of print jobs.
PrintReleaf CEO and Founder Jordan Darragh said:
“PrintReleaf automatically measures paper consumption and
plants a number of trees equivalent to paper used in the
customers’ desktop printer and copier fleets. Our collaboration
with EFI means that commercial printers around the world can
bring verified reforestation to many more print customers.”
Quick and easy
The value of the University of Greenwich’s investment in
two Canon Océ ColorWave 700 printers was clear for all to
see at its recent show of students’ work, which, according
to Technical Team Leader Phil Hudson, “took longer to take
down than it did to print”.
Suitable for a wide range of graphic art applications, the
Océ ColorWave 700 is an all-round printer that produces
high quality, instant dry and waterproof prints on uncoated,
thick and custom media. It can accommodate up to six rolls
simultaneously, giving users access to a choice of substrates
without manual intervention.
Hudson said: “The Océ ColorWaves are fast, efficient
and cost effective. Two years ago, ink was one of our
biggest expenses and we needed to look at making an
investment to reduce consumable costs. Since purchasing
the Océ ColorWave 700s, we have significantly cut ink costs,
increased production capacity and improved flexibility. Now,
students can be highly creative and produce work without
worrying about the cost of going to an external print bureau.
They also know they can complete their work quickly, easily
and at a quality that best showcases their work.”
For Hudson, the printers’ fast output was particularly
beneficial in the build-up to the show. “Previously there would
have been a bottleneck leading up to the show. This time
there was still a queue but it was nowhere near as long. Jobs
that used to take 10 to 15 minutes took one to two minutes.
Another plus for me was the speed at which it produced long
banners. This meant there was virtually no outsourcing for
the show,” he said.
Three simple steps to paperless
invoice management
Neopost has introduced
a modular solution for
scanning, indexing and
managing invoices, freeing
organisations from the cost
and inefficiency of handling,
storing and retrieving printed
Invoice Manager by
Neopost offers a simple three-
step process for paperless
invoice processing:
As well as digitising
paper invoices on a scanner
or MFP and saving images as
TIFF, PDF, JPG or BMP files,
Invoice Manager captures
emails and attachments;
For easy retrieval,
invoices are indexed using
metadata extracted from
scanned or emailed invoices,
such as a business name or
account number;
Scanned and
emailed invoices are stored
in a structured digital library
and can be retrieved via a
web browser in seconds.
Access can be restricted
to authorised personnel,
with complete audit trails
in compliance with HMRC
In this way, Invoice Manager
by Neopost reduces storage
and paper handling costs,
minimises the risk of human
error and helps businesses
respond quickly to enquiries
from suppliers and auditors.
Organisations can
maximise the efficiency
of this solution by using
Neopost mail processing
solutions, such as automatic
letter openers, to speed up
the opening and sorting of
invoices received in the post.
Almost one fifth (18%) of accountants are still using 13th
century accounting tools, such as paper ledgers, claims cloud
accounting firm Xero. To mark the release of its
Digital or Die
report, which looks at technology adoption by small firms and
their accountants, Xero has recreated the Portrait of Luca
Pacioli, replacing his paper ledger and quill with a notebook and
software. Xero claims that using cloud-based accounting could
reduce the amount of time accountants spend on administrative
tasks by an average of 117.5 hours or 15 days a year, saving
£3,153.70 per year, per staff member.
How marketers must
approach customer data
in a post-GDPR world
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