May 8 heralded a new age in advertising with the broadcast of
the world’s first interactive TV ad by international development
charity Christian Aid.
Launched to promote Christian Aid Week on May 10-16, the
advertisement promoted a free PowaTag smartphone app, which, in
combination with audio-tagging within adverts, enables viewers to
make instant donations.
Audio-tagging automatically sends out an inaudible signal that
activates the PowaTag app on viewers’ smartphones. To make a
donation, all the viewer then has to do is choose the amount to give
and tap the screen to confirm.
Powa Technologies has pledged to ‘match fund’ the first £10,000
donated to Christian Aid using the app and give back Christian Aid
Week’s operational costs for using the system.
PowaTag enables users to complete transactions in seconds using
pre-entered information. The app interacts with printed, online and
broadcast information carrying the PowaTag icon.
HID Global claims to have
eliminated the problem of
counterfeit ID cards used by
universities, enterprises and
government bodies through the
use of technology similar to
that used in US Green Cards.
The new vanGO One-2-One
visual security solution hot-
stamps cards with a square
metallic patch displaying the
cardholder’s facial image,
creating a secure link between
the card and cardholder that
makes counterfeiting almost
impossible.
HID Global says that more
than 90% of card inspections in
the field are still done visually
rather than with electronic
readers.
PVC/PET composite cards
featuring vanGO metallic patches
can be issued on the spot using
a desktop system based on HID
Global card personalisation
software, a FARGO HDP8500 ID
card printer and a special laser
writer module for printing the
metallic patches.
HID Global says that its
system is one third of the price
of current market solutions.
Craig Sandness, Vice
President of Secure Issuance
Business at HID Global, said:
“With this latest breakthrough in
our visual security offerings, HID
Global is enabling our customers
to issue more advanced and
secure ID cards than ever
before, in the same easy-to-
implement and cost-effective
way that they have come to
expect from us.”
Two options are available: a
standard, off-the-shelf version;
and vanGO Custom, which
lets you modify the shape and
location of the vanGO patch
and add other visual security
features, such as a hologram.“
PrinterOn Express meets needs of
mid-size firms
PrinterOn, the mobile printing company acquired by Samsung,
has launched an on-premise version of its enterprise software for
mid-sized firms with simpler mobile printing needs.
PrinterOn Express enables users to print from any smartphone,
tablet or laptop to any PrinterOn-enabled printer, with end-to-end
encryption and a choice of submission/release methods including
mobile app, web upload, email, native iOS and driver.
PrinterOn Express integrates with Active Directory and other LDAP-
based authentication services; provides centralised management via
a web configuration manager, with the ability to make changes to on-
site and remote printers; and integrates with most print management
systems for print tracking and auditing.
Cortado updates
enterprise mobility
solution
The new version of Cortado
Mobile Solutions’ enterprise
mobility solution, Cortado
Corporate Server 7.4,
combines iOS 8 business
capabilities with a Windows
server back-end for easier
and more secure enterprise
mobility. New features and
enhancements include the
ability to:
n
Separate business and
private data;
n
Use custom and App Store
apps without the need for
further adaptation or SDK;
n
Define trusted web and
e-mail domains for iOS 8
devices;
n
Automatically push updated
documents like maintenance
information or price lists to
users’ devices so that staff
are always working with the
most up-to-date information;
and
n
Improve file-sharing with
suppliers and partners by
granting/revoking access to
the corporate file system via
Active Directory.
Also new are secure, user-
authenticated mobile printing
from iPhone/iPads to any
available network printer from
any app and two additional
VPN variants – always-on VPN,
where a device is consistently
connected to the corporate
network, just like a BlackBerry,
and per-app VPN.
corporateserver.cortado.
com/CCS-7-4-trial
World’s first interactive TV ad
in brief...
Seven app
Foxway, the first authorised
developer of personalised apps
for Xerox ConnectKey MFPs,
has launched an ‘on-device’
app store with seven free and
paid-for apps. The apps can
be used to create short-cuts,
integrate an MFP with the
cloud, connect the user to the
service-desk, order supplies
and automatically send a
service request.
https://
apstore.foxway.com/
Faster deliveries
Lexmark is introducing a
hybrid cloud management
platform for speeding up
the delivery of enterprise
software components to
customers across the globe.
Called OpenAperture, it allows
organisations to interact with
an application from the closest
data centre for faster response
times.
Mobile ticketing
Ticket purchases by computer,
tablet and smartphone are
expected to double over the
next four years to a total of 32
billion worldwide, according to
the Juniper Research report
Mobile & Online Ticketing:
Transport, Events & NFC 2015-
2019
. More than half of digital
tickets will be bought using a
mobile handset.
Desktop solution eliminates
problem of counterfeit IDs
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