Mail essentials
There are two solutions that any
organisation should consider for their
office or mailroom:
Addressing software
Improve your address management
to eliminate the expense of wasted
mailings. Use addressing software to
ensure that all addresses are complete,
spelt correctly and comply with Royal
Mail’s database of Postal Address Files
(PAF). Correct addressing will remove
the expense of undeliverable mail and
enable you to qualify for maximum
discounts. Some packages will also de-
duplicate your database.
Folder inserters
These useful time-savers automatically
fold and insert letters into envelopes
and seal them ready for postage at
least 13 times faster than by hand.
Savings come from lower mailing
and labour costs (see box). A folder-
inserter with a monthly rental of £20
could save a company that sends
3,000 items a month as much as
£1,920 each year in labour costs, on the
basis that it costs more than 6p per
item to fold and insert letters manually
(100 items per hour @ £6.31 per hour).
Folder-inserters with numerous feed
stations can also collate documents
and mailings made up of multiple
pages or elements. This extends their
benefits beyond the mailroom to
the general office where they could
be used to speed up the creation of
hand-outs and presentation packs
containing a variety of documents.
Mailing solutions that automate slow, unreliable manual
processes offer further scope for savings by eliminating
errors and reducing manpower requirements.
Improving accuracy & eliminating waste
Pricing in Proportion
Introduced in 2006, Pricing in Proportion (PiP)
brought in the concept of pricing items by size
and weight, rather than weight alone. Before PiP, it
would have cost the same to post a letter whether it
was folded or not: today, an unfolded A4 document
costs 50% more to send than one that has been
folded and inserted into a DL or C5 envelope. PiP
also has fewer and wider weight bands, giving mail
users more scope to insert additional material, such
as special offers or new product announcements, at
no extra cost.
8
The Neopost Guide to Smarter Communications
