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          The Neopost Guide to Smarter Communications
        
        
          
            Advances in mailing technology and changes in the way mail is
          
        
        
          
            priced have brought new opportunities for organisations to reduce
          
        
        
          
            the cost of preparing and sending mail.
          
        
        
          
            Quick wins
          
        
        
          Any business should be able to reduce
        
        
          mailing bills by adopting some or all of
        
        
          the following measures.
        
        
          •
        
        
          Use a franking machine and save
        
        
          money if sending as few as 6 items
        
        
          a day.
        
        
          •
        
        
          
            Where appropriate send letters by
          
        
        
          
            Second Class post.
          
        
        
          •
        
        
          Fold A4 letters into DL or C5
        
        
          envelopes to avoid paying more for a
        
        
          large letter.
        
        
          •
        
        
          
            Make sure your address databases
          
        
        
          
            are compliant with Royal Mail Postal
          
        
        
          
            Address Files (PAF) to qualify for
          
        
        
          
            Royal Mail discounts.
          
        
        
          •
        
        
          Clean your database to eliminate
        
        
          duplicated or undeliverable mailings.
        
        
          •
        
        
          
            Print directly onto envelopes
          
        
        
          
            instead of using labels.
          
        
        
          •
        
        
          Automate time-consuming tasks,
        
        
          such as folding, collating and
        
        
          inserting documents.
        
        
          
            How to cut the cost
          
        
        
          
            of postal communications
          
        
        
          
            
              Did you know?
            
          
        
        
          
            The Government Procurement
          
        
        
          
            Service (GPS) has calculated that
          
        
        
          
            the public sector could cut its
          
        
        
          
            £650 million annual expenditure
          
        
        
          
            on postage and postal services
          
        
        
          
            by 9-30% through smarter
          
        
        
          
            procurement.
          
        
        
          
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