Print IT Reseller - issue 140

MC554dn: The multifunction workhorse customers will rely on Alongside the C651dn sits the OKI MC554dn, a compact A4 colour multifunction printer designed for everyday office workflows. For resellers, this device hits the sweet spot: affordable, capable, sustainable and easy to position. It combines print, scan, copy and fax in a single unit, delivering: 32 ppm print speeds Fast first page output High speed single pass document feeder (30 ipm simplex / 42 ipm duplex) 4.3 inch colour touch panel Media handling up to 200 gsm Optional 800 sheet capacity This is the kind of device that fits perfectly into shared office spaces, hybrid environments, small businesses and departmental teams. But what really sets the MC554dn apart – and what resellers can leverage – is its sustainability story. The device has been developed in line with the Blue Angel environmental label, with certification in progress. Its mainframe is made from over 50% post consumer recycled plastic, and its toner packaging is plastic free. Low energy consumption and long life components help customers reduce environmental impact without sacrificing performance. For resellers, this matters. Sustainability is no longer a “nice to have” – it’s a purchasing driver. The MC554dn gives you a strong, credible eco focused option for customers who want to reduce their footprint without compromising capability. Security features, including secure print and robust network protection, make it suitable for shared environments where data protection is essential. Key specifications at a glance OKI C651dn – A4 Colour Printer Up to 35 ppm First page out: 6.5 seconds Media: B8 to 1.32 m banners, 60–256 gsm Up to 1,940 sheet capacity 1200 × 1200 dpi LED Robust metal enhanced design Ethernet, optional Wi Fi, Mopria™, AirPrint, IPP Everywhere™, Adobe PostScript Fully compliant with latest energy and safety standards OKI MC554dn – A4 Colour Multifunction Printer Print, scan, copy, fax Up to 32 ppm First page out: 7.4 seconds mono / 8.4 seconds colour 30 ipm simplex / 42 ipm duplex scanning 4.3 inch colour touch panel 60–200 gsm media Up to 800 sheet capacity Over 50% recycled plastic mainframe Plastic free toner packaging Windows, macOS, iOS, Android, Mopria™, AirPrint Secure print and network protection A strong opportunity, ready to sell The OKI C651dn and MC554dn give partners something rare: devices that are easy to position, easy to sell, and easy to support. They meet real world needs across multiple industries, and they do it with the reliability and performance OKI is known for. For resellers looking to expand their A4 colour offering, strengthen their portfolio, or win new customers in competitive markets, these devices represent a compelling opportunity. They’re compact. They’re powerful. They’re sustainable. And they’re ready to sell. COVER STORY PRINTITRESELLER.UK 33

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