OKI’s latest additions to its A4 colour portfolio, the C651dn and MC554dn, are not just new devices. They are strategic tools designed to help partners win more deals, expand into new verticals, and deliver solutions that customers genuinely need right now. As workplaces shrink, hybrid models mature, and organisations demand more flexibility from their technology, these two compact colour devices arrive at exactly the right moment. A market ready for a new kind of device Across EMEA, businesses are rethinking their print environments. Large, floor standing devices are being replaced with smaller, more efficient alternatives. Retailers want high quality colour at the point of need. Offices want multifunction capability without sacrificing desk space. Production areas want robust devices that can handle varied media without constant maintenance. Resellers are seeing the same pattern: customers want professional output, predictable running costs, and compact footprints — all without compromising reliability. This is exactly where the C651dn and MC554dn shine. Both devices deliver workgroup class performance in a desktop friendly format, giving resellers a compelling answer to one of today’s most common customer challenges: “We need high quality colour, but we don’t have the space for a big machine.” C651dn: A unique selling point in the A4 colour market Let’s start with the headline device: the OKI C651dn, officially the world’s smallest high performance A4 colour printer. For resellers, that phrase alone is a differentiator. It opens doors. It starts conversations. It gives you something your competitors can’t easily match. But the C651dn is more than a talking point – it’s a serious performer: 35 ppm print speeds First page out in 6.5 seconds Media handling from B8 to 1.32 metre banners Up to 256 gsm stock 1200 × 1200 dpi LED print quality Up to 1,940 sheet capacity with optional trays This is a device that fits where others can’t, yet delivers output that rivals much larger machines. For sectors like retail, logistics, healthcare, education and manufacturing, that combination is gold. The C651dn is also built to last. A robust mechanical design with increased metal components means fewer service calls and happier customers – a major advantage for resellers managing SLAs or offering managed print services. Separate toners and drums maximise consumable life, helping customers control costs and giving resellers a predictable, repeatable revenue stream. And with modern connectivity – Ethernet, optional Wi Fi, Mopria™, AirPrint, IPP Everywhere™ and Adobe PostScript – integration is smooth across mixed environments. In short: the C651dn gives resellers a compact, reliable, high performance colour printer that stands out in a crowded market. Why resellers should be excited about OKI’s new A4 Colour Printers Power Duo The Compact Colour Opportunity COVER STORY 01732 759725 32
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