 
          
            04
          
        
        
          magazine
        
        
        
          
            The City of Linköping in Sweden has granted planning
          
        
        
          
            permission for the world’s first vertical greenhouse/office
          
        
        
          
            block, with construction due to start later this year.
          
        
        
          The result of a collaboration between Plantagon
        
        
          International,  SWECO, Tekniska Verken and The City of
        
        
          Linköping, the Plantagon Greenhouse will be 60 metres high
        
        
          and feature a 16-storey office building on the inside and
        
        
          space for urban agriculture on the outside.
        
        
          Owe Pettersson, COO of Plantagon, which is occupying
        
        
          one floor of the building, said: “Behind the greenhouse façade,
        
        
          it’s a regular office building that can be used in many different
        
        
          ways, like a hotel, office or school. The Plantagon Greenhouse
        
        
          will be a model for the whole world to demonstrate that you
        
        
          can actually grow food efficiently and safely in a large city.”
        
        
          The Plantagon Greenhouse will connect to the district
        
        
          heating plant in Gärstad and a nearby biogas plant, giving
        
        
          it access to excess heat and carbon dioxide.Waste from the
        
        
          greenhouse will be used in the biogas plant.
        
        
        
          
            Top of the Apps
          
        
        
          
            The main app trends of 2014,
          
        
        
          
            according to
          
        
        
          
            The App Annie Index
          
        
        
          
            2014 Retrospective
          
        
        
          
            :
          
        
        
          n
        
        
          Facebook Messenger,WhatsApp and
        
        
          Facebook were the most downloaded
        
        
          apps of 2014, worldwide and in the UK.
        
        
          n
        
        
          Match.com was the top UK App in
        
        
          terms of UK revenue, followed by Skype.
        
        
          n
        
        
          Google Play apps were downloaded
        
        
          more, but iOS generated over 70% more
        
        
          yearly app revenue than Google Play.
        
        
          n
        
        
          Revenue from the iOS App Store was
        
        
          approximately 2.9x Google Play revenue
        
        
          for 2014 in the United Kingdom.
        
        
          n
        
        
          Yearly combined iOS and Google Play
        
        
          revenue in the United Kingdom grew by
        
        
          approximately 30% in 2014.
        
        
          n
        
        
          Yearly combined iOS and Google Play
        
        
          downloads in the United Kingdom grew
        
        
          by approximately 5% in 2014.
        
        
          n
        
        
          The top 10 travel and transportation
        
        
          apps grew by over 30% in downloads,
        
        
          driven by ride-sharing businesses like
        
        
          Uber.
        
        
          n
        
        
          Japan, South Korea and the US
        
        
          collectively generated more revenue
        
        
          than the rest of the world combined.
        
        
          n
        
        
          The mobile video streaming app
        
        
          category, which includes companies like
        
        
          Netflix, grew by 44%.
        
        
          The full report can be downloaded from
        
        
        
        
          agenda
        
        
          
            Putting offices to work
          
        
        
          
            Printing money
          
        
        
          
            Businesses that charge for monthly
          
        
        
          
            paper bills and statements are adding
          
        
        
          
            mark-ups of as much as 442%,
          
        
        
          
            according to Keep Me Posted, which
          
        
        
          
            campaigns to protect consumers’
          
        
        
          
            right to choose how they are
          
        
        
          
            communicated with.
          
        
        
          Its analysis shows that customers
        
        
          are being charged up to £1.90 for a
        
        
          hard copy bill/statement that costs only
        
        
          35p-65p to produce and send.
        
        
          In the worst case scenario, i.e.
        
        
          charging £1.90 for a 35p communication,
        
        
          the mark-up is almost 4.5 times the true
        
        
          cost (£1.90-0.35p = £1.55/.35 = 4.42).
        
        
        
          
            I love it when you call me names
          
        
        
          
            The term ‘tech geek’ is no longer the put-down it
          
        
        
          
            once was. According to the latest Crucial.com
          
        
        
          
            Tech-
          
        
        
          
            Know Meter Survey,
          
        
        
          
            58% of Americans now
          
        
        
          
            consider the term to be
          
        
        
          
            complimentary. Almost
          
        
        
          
            half of women (45%)
          
        
        
          
            view tech entrepreneurs
          
        
        
          
            as ideal spouse material,
          
        
        
          
            compared to just 5%
          
        
        
          
            who would pick out a
          
        
        
          
            football player. Six out of
          
        
        
          
            10 think tech geeks have
          
        
        
          
            the earning potential to
          
        
        
          
            become billionnaires.
          
        
        
        
          
            Healthy business
          
        
        
          
            The search is on for
          
        
        
          
            Britain’s Healthiest
          
        
        
          
            Company 2015
          
        
        
          
            . VitalityHealth (formerly
          
        
        
          
            PruHealth) and Mercer are looking for the UK
          
        
        
          
            business that has done most to look after the
          
        
        
          
            health and well-being of its staff.
          
        
        
          The competition is open to companies with
        
        
          at least 50 employees and will survey lifestyle,
        
        
          behavioural and clinical risk factors, such as
        
        
          weight, diet, exercise, smoking, alcohol intake,
        
        
          stress, cholesterol, blood glucose levels and blood
        
        
          pressure, as well as how often people attend health
        
        
          screenings to monitor and understand their health.
        
        
          For
        
        
          Britain’s Healthiest Company 2014
        
        
          , the
        
        
          University of Cambridge and RAND Europe
        
        
          surveyed 25,000 employees from 82 companies
        
        
          and found that there was a strong link between
        
        
          lifestyle risk factors, employees’ health and their
        
        
          performance at work.
        
        
          The survey found that nearly two thirds (62%)
        
        
          of employees had a minimum of two bad lifestyle
        
        
          choices and that sick leave and presenteeism
        
        
          (working while unwell) were costing companies,
        
        
          on average, 7.7% of their yearly wage bill.
        
        
          Chris Bailey, head of corporate consulting for
        
        
          employee health and benefits at Mercer, said:
        
        
          “The results from the last two years of
        
        
          Britain’s
        
        
          Healthiest Company
        
        
          suggest that organisations
        
        
          investing in the health of their employees are
        
        
          rewarded with a competitive advantage. The data
        
        
          shows that, of the 2014 participants of
        
        
          Britain’s
        
        
          Healthiest Company
        
        
          , the top 20% healthiest
        
        
          companies had 37% less ‘lost productivity’ than
        
        
          the survey average.”
        
        
        
          
            Who’s going my way?
          
        
        
          Liftshare, the UK’s largest car share
        
        
          site with 420,000 plus members, has
        
        
          launched an iOS app to simplify the
        
        
          matching of drivers with people in need
        
        
          of a lift. Drivers can post details of their
        
        
          car journeys with just a few taps, while
        
        
          those who need a lift simply have to
        
        
          enter a destination to see who is going
        
        
          their way. Passengers can choose a
        
        
          driver using in-app messaging, verified
        
        
          profiles and user reviews. Once their
        
        
          selection is made, they can confirm
        
        
          payment with one tap.