01732 759725
magazine
03
IN THIS ISSUE
04
Agenda
Plantagon puts its offices to work
12
Cover Story
UTAX explains how to reduce print overheads
15
Google Glass
As Google suspends sales of Google Glass, Steve Reilly gives
his verdict on the ground-breaking technology
16
Bitcoin
Why businesses should exercise extreme caution
19
Innovations
Smart technology for the office and home
28
Smart Enterprises
Top technology trends for 2015
31
Email Marketing
The importance of a good reputation score
32
Multi-channel communications
Postal/digital communications management
made easy
34
Franking
Frama launches free ink initiative. Plus image
revamps for Neopost and Pitney Bowes
36
Business telephony
Phone scams and how to spot them
38
Asset tracking
How smartphones help keep tabs on assets
39
Mobile computing
Hopkins eradicates paper from key processes
41
Talking Point
Is corporate wellness making you sick?
42
Employment Update
Advice on employment law and practices
Editor:
James Goulding
0780 308 7228 ·
Advertising Director:
EthanWhite
01732 759725 ·
Publishing Director:
Neil Trim
01732 759725 ·
Group Sales Manager:
Martin Jenner-Hall
07824 552116 ·
Social Media Manager:
John Peters
07711 204011 ·
Kingswood Media Ltd., Amherst House, 22 London Road, Sevenoaks TN13 2BT
Tel: 01732 759725 • Email:
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will be considered upon receipt of a completed and signed reader info card
or online form. Business Info is available on subscription @ £40 p.a. to UK
companies or residents and @ £75 p.a. for non-UK subscribers.
The opinions expressed by contributors are not necessarily those of the publishers
who cannot accept responsibility for any errors or omissions.
No part of Business Info magazine can be reproduced without the prior permission
of the publisher. © Copyright 2015 Kingswood Media Ltd. ISSN 1464-8814
Design: Sandtiger Media –
FOR THE LATEST INDUSTRY NEWS VISIT:
“ ”
If a picture is worth a thousand words, what is the value of
a graphic? As we explain on page 34, Neopost and Pitney
Bowes have just introduced new corporate identities – in the
case of Pitney Bowes, for only the third time in its 95-year
history. The revamps have been implemented to reflect
the changing role of mail in the communications mix and
the possibilities for greater personalisation and targeting
offered by digital channels, as the concentric rings of the
new Pitney Bowes logo make clear. It always takes time for
new identities to bed in, but in their different ways the new
logos of the North American and European market leaders
successfully link their heritage in mailing with their growing
expertise in digital communications.
Just as it is in the printer industry, the focus for mailing
companies is now on the document rather than the method
of distribution. Small businesses need to start thinking in the
same way. Too many still rely on postal communications when
email would be a much better option. The
Business Info
editorial
department – like every tenant in its building – receives regular
messages from its landlord through the post. In 2015, it seems
incredible that administrative processes, such as arranging office
inspections or warning of maintenance programmes, should be
communicated in this way. Email would be cheaper and much
more convenient.
In other areas of business, paper communications still has big
benefits. Royal Mail MarketReach has released new research
showing the continued importance of mail in people’s hearts
and minds. It found that multi-media campaigns including mail
were 27% more likely to deliver top-ranking sales performance
and 40% more likely to deliver top-ranking acquisition levels
than campaigns that don’t include mail. The challenge for
businesses is to decide which documents to send electronically
and which in hard copy.With a solution like Neopost
Neopreference (see page 32), there is even the option to do
both depending on customer preferences.
James Goulding, Editor
,
Comment
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