magazine
34
Mailing
The Frama FREE
Ink Initiative
Brand new look
The price of printer ink has been
climbing steadily for many years
and is now a real cause for concern
for consumers and businesses alike.
Unfortunately, this trend looks set to
continue.
The increasing price of raw materials
means there will be price hikes for inks
and consumables for the foreseeable
future. In addition, ever stricter
enforcement of environmental rules
in China and India will drive prices up
further.
Luxury Pricing
Printer ink is already measure-
for-measure more expensive than
Champagne, Chanel No.5 perfume and
even crude oil! In the consumer market, it
is often cheaper to buy a new printer with
ink included than it is to buy a refill for
the very same printer!
A key component of franking
machines is the printing function and,
just like a standard printer, this requires
an ink cartridge. Even with conservative
use, ink costs can run to hundreds of
pounds per year.
The solution!
In response to year-on-year increases in
ink pricing, Frama is proud to introduce
the Frama FREE Ink initiative!
Every Frama franking machine lease
rental agreement will now be available
with a FREE ink option. Our highly skilled
team of account managers will assess
your current usage and provide a pre-
determined number of cartridges with
each machine.
The SMARTER Choice!
Frama is the fastest growing Royal Mail-
approved franking machine manufacturer
and service provider in the UK.
A subsidiary of parent company
Frama AG, it draws upon 40 years of
industry experience. Customers have
access to an extensive range of Swiss
manufactured products, produced to
exacting quality standards, plus a UK-
based team of highly trained customer
service professionals committed to
delivering the Frama CareS customer
service promise.
The current range of Matrix machines
has won a
Business Info
Editor’s Choice
award, reflecting Frama’s position as
a high quality, innovative mailroom
solutions provider.
Additional savings
Since 2009, stamp prices have increased
by 59% for 1st Class and a staggering
77% for 2nd Class mail.
By switching from stamps to franking,
you can save up to 20% on a 1st Class
letter, 18% on a 2nd Class parcel and a
massive 30% on a 2nd Class letter.Who
wouldn’t want to save over a third on
their postage costs?
Are you already a franking machine
user? No problem! Using a Mailmark
franking machine increases this saving by
an additional 1p for 1st Class or 2p for
2nd class.
With Mailmark, businesses also
benefit from a more professional image,
guaranteed accurate postage calculation
and simple tariff updates via LAN
download, thus avoiding incorrect pricing.
Don’t let rising ink prices eat away at
your profits, sign up with Frama and start
saving on spiralling ink costs today!
Frama counters rising ink
costs with free ink bundle
Mailing powerhouses revamp
corporate identities to reflect
evolving areas of expertise
The
increasing
price of raw
materials
means there
will be price
hikes for
inks and
consumables
for the
forseeable
future.
FREE INK
INITIATIVE
The changing nature of customer
communications in the twenty-first
century has prompted the two leading
suppliers of mailing solutions – Pitney
Bowes and Neopost – to unveil new
corporate identities that better reflect
their expertise in digital as well as
postal communications.
Last month Pitney Bowes unveiled a
new logo – only the third redesign in its
95-year history – and a new corporate
identity that swaps the bold upper
and lower case branding of old with an
entirely lower case font that looks more
modern but less forceful.
Commenting on the new identity,
Pitney Bowes president and CEO Marc
Lautenbach said: “We are not the same
company we were several years ago.
We have expanded our business into
high growth markets, including digital
commerce and software, while at the
same time continuing to innovate in our
core mailing and shipping businesses.
Our new brand strategy and identity not
only reflect who we are today, but also
where we are going in the future.”
Pitney Bowes EVP and chief
marketing officer Abby Kohnstamm
added: “The new brand strategy
will clarify our role in the changing
world of commerce, emphasising the
interplay between physical and digital
communications and also spotlighting
emerging technology areas, such
as location intelligence, customer
information management and cross-
border commerce, where Pitney Bowes
provides industry-leading solutions.”
Neopost has revamped its corporate
identity with a new logo (all upper-
case beneath a graphic resembling a
deconstructed envelope), a new slogan
– Send. Receive. Connect. – and a new
corporate colour.
