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            41
          
        
        
          magazine
        
        
          Talking Point
        
        
          
            The two academics from Stockholm
          
        
        
          
            University and Cass Business School
          
        
        
          
            in London argue that the relentless
          
        
        
          
            focus on health and happiness is
          
        
        
          
            giving rise to ‘wellness syndrome’,
          
        
        
          
            which could actually do more harm
          
        
        
          
            than good.
          
        
        
          Professor André Spicer of Cass
        
        
          Business School said: “For many
        
        
          years, governments have attempted
        
        
          to control how much people eat and
        
        
          drink, whether we smoke and exercise,
        
        
          and how happy we feel. More recently,
        
        
          big companies have got in on the act.
        
        
          They encourage employees to sign up
        
        
          to wellness plans which require them
        
        
          to adopt a healthy diet, exercise, quit
        
        
          smoking and cut down on their drinking.
        
        
          “This fixation on health and
        
        
          happiness often backfires. An obsession
        
        
          with individual wellness actually makes
        
        
          some people more anxious, guilty,
        
        
          depressed and ultimately unhealthy,
        
        
          both physically and mentally. People are
        
        
          under pressure to keep up an appearance
        
        
          of being upbeat and happy, even when
        
        
          they are not.”
        
        
          He adds: “The pressure to maximise
        
        
          our wellness can make us feel worse.We
        
        
          have started to think that a person who
        
        
          is healthy and happy is a morally good
        
        
          person while people who are unhealthy
        
        
          and unhappy are moral failures.”
        
        
          TheWellness Syndrome
        
        
          reveals
        
        
          how more and more companies are
        
        
          introducing wellness programmes
        
        
          for employees. In the US, companies
        
        
          already spend more than $6 billion on
        
        
          such programmes and over 70% of the
        
        
          Fortune 250 have employee wellness
        
        
          programmes in place. These can include
        
        
          everything from smoking cessation and
        
        
          weight loss programmes to free gym
        
        
          membership, healthy eating advice and
        
        
          life coaching.
        
        
          This tendency, the authors argue,
        
        
          
            A new book,
          
        
        
          
            TheWellness Syndrome
          
        
        
          
            by Carl Cederstöm and André Spicer,
          
        
        
          
            provides a welcome antidote to the creeping cult of corporate ‘wellness’.
          
        
        
          Talking Point:
        
        
          Corporate wellness
        
        
          n
        
        
          More than three quarters (78%) of managers
        
        
          with responsibility for recruiting staff wouldn’t
        
        
          hire a candidate who is obese, according to a
        
        
          survey of 480 managers by employment law
        
        
          consultancy Protecting.co.uk. This rises to 89%
        
        
          of managers working in retail and public-facing
        
        
          business sectors. More than half (56%) are
        
        
          concerned that an obese candidate might take
        
        
          more time off work due to illness.
        
        
          n
        
        
          Half (51%) of UK workers want their
        
        
          employer to care more for their well-being,
        
        
          for example by providing flexible working
        
        
          (20%), recognition of their efforts (20%)
        
        
          and protection insurance (15%). In a survey
        
        
          by pensions and insurance firm Friends Life,
        
        
          only 3% of employees said they wanted their
        
        
          employer to care less.
        
        
          n
        
        
          National workplace health programme
        
        
          Workplace Challenge has launched its
        
        
          2015 programme to encourage workers to
        
        
          take more exercise by joining up with their
        
        
          colleagues and taking a team approach to
        
        
          getting active. ‘My Team 2015’ awards points
        
        
          for taking part in sports and other physical
        
        
          pursuits and ranks workplaces for their
        
        
          achievements. New this year is an iPhone
        
        
          app that makes it easier to log activity and
        
        
          includes social elements so that colleagues
        
        
          can congratulate each other on their
        
        
          successes and compete against people with a
        
        
          similar activity level via bespoke leaderboards.
        
        
        
          n
        
        
          Nuffield Healthscore has
        
        
          been shortlisted in the ‘Keep Me
        
        
          Healthy’ category of the first AXA
        
        
          PPP Health Tech & You Awards.
        
        
          The awards, a joint initiative
        
        
          between AXA PPP healthcare,
        
        
          2020health and the Design
        
        
          Museum, aim to celebrate and
        
        
          showcase the best in personal
        
        
          health technology innovations.
        
        
          One of 24 finalists, the Nuffield Healthscore
        
        
          fitness and wellbeing app guides users towards
        
        
          healthier lifestyle choices by monitoring daily
        
        
          habits and providing a personal health score.
        
        
          All finalists will be showcased in a public
        
        
          exhibition at the Design Museum in London
        
        
          from March 10-April 26 2015.
        
        
          n
        
        
          Workers aged 30-49 years take more sick
        
        
          leave than any other age group and one in
        
        
          three feels constantly stressed, according
        
        
          to research from AXA PPP healthcare. In the
        
        
          last six months, middle-aged workers have
        
        
          taken an average of 2.3 days off sick – 12%
        
        
          have taken as many as five or six days off, the
        
        
          equivalent to a working week.
        
        
          n
        
        
          Businesses that help foster friendships at
        
        
          work can look forward to a more satisfied
        
        
          and loyal workforce, or so the results of the
        
        
          Globoforce 2014 UK and IrelandWorkforce
        
        
          Mood Tracker
        
        
          suggest. The survey of 1,200
        
        
          workers found that almost half (45%) of
        
        
          those questioned have no colleagues they
        
        
          consider to be real friends. Of those that do,
        
        
          62% say they love their company and 24%
        
        
          intend to stay with their employer for as long
        
        
          as possible, compared to 16% of those who
        
        
          don’t have friends at work.
        
        
        
          n
        
        
          Almost half (48%) of 3,000 business people
        
        
          surveyed by serviced office provider Regus say
        
        
          they are closer to burning out than they were
        
        
          five years ago. The top triggers of workplace
        
        
          stress are lack of exercise, feeling understaffed
        
        
          and job insecurity. Two thirds (68%) say
        
        
          freedom to work away from the main office
        
        
          from time to time can help relieve stress.
        
        
          has gone so far that some organisations
        
        
          have now moved from banning smoking
        
        
          to banning smokers. Following the lead
        
        
          of the Mayo Clinic, many health care
        
        
          organisations no longer employ people
        
        
          who smoke and routinely test employees
        
        
          to ensure they stay off cigarettes.
        
        
          Other firms force employees to wear
        
        
          life-tracking technologies that keep a
        
        
          record of their heart rates, stress levels,
        
        
          how much they eat and their sleeping
        
        
          patterns.
        
        
          Dr Carl Cederstöm of Stockholm
        
        
          University says the wellness culture is
        
        
          also influencing leadership styles, with
        
        
          CEOs routinely displaying their physical
        
        
          prowess by engaging in adventure sports
        
        
          and endurance activities. Between 2001
        
        
          and 2011, the number of US CEOs who
        
        
          ran marathons increased 85%.
        
        
          “The assumption is that to be a
        
        
          good corporate leader, you don’t just
        
        
          need to be good at your job, you also
        
        
          need to be super fit. This myopic focus
        
        
          on wellness can lead to new forms of
        
        
          discrimination. It can lead to people who
        
        
          have a perfectly suitable skill-set for a
        
        
          job being overlooked because they are
        
        
          deemed to be unhealthy or unfit. People
        
        
          who fail to look after their bodies are
        
        
          now demonised as lazy, feeble or weak-
        
        
          willed,” he said.
        
        
          To find out more or to order a
        
        
          copy of this entertaining book, visit
        
        
        
          
            .
          
        
        
          In Brief