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2020 Printer Buying Survey
Q1.
How do you currently purchase your
organisation’s printers & MFP products?
(Please tick all that apply)
o
Independently via the web
o
From a physical store
o
Direct from manufacturers
o
Through a relationship with a Dealer/Reseller
o
Other method
(please specify)
Q1b.
If purchasing online which non business
specific websites have you or would you
purchase Print/MFPs products from:
o
Amazon
o
EBay
o
Misco
o
Insight
o
Ebuyer
o
Local resellers’ website
o
Other website
(please specify)
Q1c.
If you buy from a reseller, how important
to you is your working relationship with the
dealer/reseller you purchase from?
(Please circle number)
Very important 5 4 3 2 1 Not important
Q2.
How frequently do your employees print?
o
Very often: Every day
o
Often: 2-3 times a week
o
Sometimes: Once every two weeks
o
Occasionally: Less than once every two weeks
o
No printing, we are paperless
Q2b.
How frequently do you predict your
employees will print in 5 years’ time?
o
Very often: Every day
o
Often: 2-3 times a week
o
Sometimes: Once every two weeks
o
Occasionally: Less than once every two weeks
o
No printing, we will be paperless
Q3.
When buying printers do you use price
comparison?
o
Always use price comparison
o
Occasionally use price comparison
o
Never use price comparison
If you do, where do you mainly make your price
comparisons?
o
Between different websites
o
Comparing printer prices in store
o
Calling multiple resellers
o
Other
(please specify)
Q4.
Do you use price comparison (research) as
a negotiating tool when in-store/face to face
with a reseller?
o
Yes, I will price check while in store using a
smartphone (Iphone/blackberry etc)
o
Yes, I will do online research and then discuss
with my supplier
o
No
Q5.
To what extent does price vs long-term
business benefits affect your purchasing
decisions?
o
Always the lowest price over business benefits
o
Sometimes the lowest price
o
Equal Balance between price and business
benefits of reseller solution
o
Always business benefits over Price
o
Other
(please specify)
Office printers and MFPs are
essential to the smooth running
of any business. They provide
the hard copies needed in paper-
based processes and increasingly
sit at the centre of electronic
workflows. Yet, as businesses aim
to gain control over running costs
and reduce their carbon footprint,
they are often characterised
as unnecessarily wasteful and
expensive.
www.binfo.co.uk
magazine
22
Business Info Magazine / Brother UK Ltd
We would love to find out where you stand on the subject?
Are your print volumes going up or down? Are your printing habits
changing? And what do you look for when choosing a printer?
To help us discover the answers to
these questions, please take a few minutes
to complete the following survey. To
make it worth your while, Brother UK is
entering all completed forms into a draw
for an Apple iPad2. Good luck and thank
you for your time.
Jargon Buster
MFP
– multifunction Printer e.g. with
scanner, fax, copier and print
MPS
– Managed print service, where
a company takes control of all your
printing requirements including
machine supply, service & maintenence,
consumables, paper and monthly billing.
Mobile/remote workers
– people who
spend the majority of their working
hours either on the road or away from
the office.
Dealer/reseller
– Companies engaged
in the selling and recommendation of IT
and print equipment.
Photo courtesy of Apple Inc.
Please complete the survey
and post to:
Kingswood Media Ltd.,
4 New Cottages,
Green Farm Lane,
Shorne,
Kent DA12 3HQ
or you can complete it online at:
www.binfo.co.uk/printersurvey
If you prefer you you can complete this survey
online at:
www.binfo.co.uk/printersurvey
Do you want be entered into the prize
draw to win an iPAD2
(please tick box )
WIN an iPad2