technologyreseller.co.uk 31 VENDOR PARTNER PROGRAMMES SolarWinds enhances partner programme SolarWinds has updated the Transform Partner Program introduced last year to make it easier for partners to offer its full-stack observability powered by AIOps, database, service management, security and automation capabilities. Enhancements include the ability of partners to qualify for top tiers more easily and increased access to new revenue opportunities and benefits, as well as greater flexibility in how partners achieve their targets, plus specialisation options for the database and ITSM solutions. Chad Reese, President of Sales and Global Channel Chief, said: “The SolarWinds Transform Partner Program has already had an amazing impact on both our business and our partners’ success, with a strong Net Promoter Score demonstrating positive feedback from partners. That’s why we are adding even more improvements to our channel offerings this year.” VARs and SIs invited to tap Auto-ID printer growth BIXOLON Europe GmbH has relaunched the BIXOLON Unite Partner Program (UPP) to increase sales of receipt, label and mobile printers through VARs and Software Integrators. The programme was originally launched in 2018 to provide partners with sales, technical and marketing support, which now includes qualified leads, personalised price concessions and priority technical assistance, including direct email access to the BIXOLON Europe Technical team. Jay Kim, Managing Director of BIXOLON Europe GmbH, said: “We believe this relaunch will open new revenue streams for current and new partners, through selling advanced receipt, label and mobile printers.” www.BixolonEU.com/unite CybExer leans on channel partners for growth CybExer Technologies, a multi-purpose Cyber Range solutions specialist offering dynamic testing and training environments to strengthen cyber resilience, has launched a channel partner programme giving partners of all types access to enhanced tools and support across every stage of the sales cycle. The programme is being led by Bruce Goodwill, VP of Channels & Partnerships at CybExer, who has extensive experience of channel sales and partnership ecosystems at the likes of AVG Technologies, Dynarisk and Symantec. He said: “At CybExer we know it takes more than just quality products or services to achieve and maintain growth; it requires the skills and expertise of the channel as trusted advisors to their customers. That is why we have taken the time to hone and develop our offering to create a partner programme that we believe will drive specific required business outcomes and time-to-value for all customer investment.” www.cybexer.com Acer extends support for Cloud Partners Acer, the number one brand in the Chrome market, is refreshing its Cloud Partner Program, introduced three years ago, to help partners with extensive knowledge of ChromeOS solutions unlock new opportunities in SMBs and enterprises. The updated package gives Acer Cloud Partners enterprise licence subscriptions, free participation in training and webinars, exclusive customer service tools and the opportunity to leverage as-a-service and trade-in programs, in addition to existing programme benefits, which include business development and direct sales support, a Synergy Program rewards plan and access to demo and seeding units. Like all Acer Synergy Partners, Acer Cloud Partners have full access to Acer’s international network of ISO 9001 certified repair centres. NEW VENDOR PARTNER PROGRAMMES Bruce Goodwill continued... pivoted to online classes, restaurants introduced virtual orders and doctors embraced telehealth visits. MSPs became indispensable overnight, helping businesses to stay afloat. Figures vary, but the managed services market is valued at around $300B and is expected to nearly triple in the next decade. MSPs have also matured, growing their technology stacks to service customers’ evolving needs. Cybersecurity changed the game Today, MSPs are seen as valued customers who manage customers’ entire infrastructure, from remote monitoring and backup and recovery to compliance management and documentation. Cybersecurity has completely revolutionised the industry. Sophisticated bad actors target businesses of every size, so MSPs must help their customers by offering solutions such as security management, phishing defence and managed SOC. Cybersecurity, much like IT, is no longer a luxury, but a necessity and businesses need to take to heart that when it comes to cyberattacks it’s not a matter of if, but when. The next chapter in managed services One of the trends we’re seeing in our industry is that internal IT professionals are stretched thin and are leaning more on outsourcing work to MSPs to lighten the workload. Within the mid-market enterprise, IT leaders are working with MSPs through co-managed agreements. Another trend is that MSPs will be the ‘goto’ not only for remote IT and cybersecurity management, but also for billing and Human Resources functions and other tasks that can be easily automated. Looking back on my journey here at Kaseya, one of the reasons the company has grown so much is the approach of meeting our customers’ varied needs by offering everything they use in one place at a fraction of the cost through our IT Complete platform and the value it delivers. I’m far from the only one who went on this exciting journey. In fact, I’m very fortunate to still work with many of our customers from the early days. From our days in the living room, we knew our industry was destined for greatness. Finally, others are seeing it too.