Technology Reseller - v28

technologyreseller.co.uk 29 DIARY DATE developments in service delivery and procurement. In addition to input from vendors and resellers, the seminar programme will feature contributions from end users, giving resellers, VARs, system integrators and vendors valuable insight into the experiences and expectations of business customers. Above all, Technology Live will give everyone in the ICT community – resellers/ MSPs, distributors and vendors – the opportunity to meet face to face, to exchange ideas and to build mutually beneficial relationships. This is especially valuable at a time when technology convergence is opening up new opportunities for diversification whether through organic portfolio expansion, acquisitions or partnerships with other channel companies. For more information about attending Technology Live, to register for a free ticket or to find out more about exhibiting, please visit www.technologylive.co.uk . Technology Live is a new event for the reseller community organised by Kingswood Tech Events. Taking place at the Business Design Centre, London on October 13, it is a compact, one-day exhibition and conference for ICT vendors, distributors and other channel partners looking to diversify into new technology areas, expand their offering with eye-catching new products and build partnerships with other resellers/MSPs. It combines a lively exhibition, featuring the latest in IT, communications, cloud, security, AV, printers/MFPs and other business technology areas, with a seminar programme put together with the help of a steering committee made up of leading figures from the ICT industry. With a mix of keynotes, panel debates and the opportunity of extended discussions in breakout rooms, this informative programme will highlight emerging and growing technologies and channel trends, as well as key Why visit n Convenient central London location n Face to face interaction with IT vendors and distributors n Manageable size to make best use of time n Informative seminar programme covering latest technologies and key trends n Learn about emerging technologies – and have your questions answered n Get hands-on with latest products n Identify opportunities for diversification n Meet resellers/MSPs you can partner with Why exhibit n Meet and connect with prospective customers n Strengthen your relationship with existing customers n Learn about new developments in your industry n Expand your database of sales leads n Speak directly to your target market n Showcase new products and services n Place yourself in front of visitors looking for opportunities n Boost brand visibility n Meet face to face with remote customers The new exhibition and conference for resellers, MSPs and technology providers TR: How have you changed/are you changing business operations to exploit new opportunities? AA: Our focus has always been on innovation, employee empowerment and fostering a professional culture with a clear emphasis on client outcomes and value for money. We’re increasingly looking at ways to become even more agile and responsive to customer needs, which includes looking at added value transformation and support services. TR: What do you see as the biggest challenges facing channel businesses today? AA: I think technology and software organisations in the sector as a whole will need to do more to develop the next generation of talent…and the one after that. We’re already doing our bit at Tisski by linking with local universities and education providers and offering opportunities to graduates and current students. TR: Could vendors and distributors do more to help you overcome them? And, if so, what? AA: I don’t think so. We have a fantastic relationship with Microsoft, receiving consistent communication, market insight and support around the software we configure. Together, we ensure that this collaboration carries through to the development of skills in our people and knowledge transfer for our clients. TR: Are customers becoming more demanding, and, if so, in what ways? AA: I wouldn’t say customers are more demanding. What I would say is that clients are well aware of the potential that cloud software offers and that they expect their technology partners to help unlock those benefits, deliver maximum ROI and optimise, maintain and continuously improve the solutions they develop. TR: If you could change one aspect of your job, what would it be and why? AA: I know it sounds clichéd, but I honestly wouldn’t change a thing! I work alongside a fantastic bunch of people who share the same drive and ambition to deliver the best possible service and experience for our clients. I’m grateful to be doing something I love. The Convergent Technology Event for IT Resellers & Providers Business Design Centre · London · 13 Oct 2020 2020