ISSN2055-3099 (Print) ISSN2055-3102 (Online)
THE PRINT & DOCUMENT WORKFLOW MAGAZINE
PRINT.IT
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ISSN 2055-3099 (Print) ISSN 2055-3102 (Online)
PrintIT
and its sister publication
Business Info
frequently highlight
the importance of good customer service and the dangers of
neglecting the wishes of customers. This position is backed
up by copious studies showing how quickly consumers tire of
poor service and switch supplier. However, there is just as much
evidence indicating the opposite. Just look at utilities. People
love to complain about electricity suppliers. Yet, when it comes
to switching, very few can be bothered. So why would power
companies ‘do the right thing’ and automatically make sure
existing customers receive the best tariff? They would be mad to
do so. That being the case, are we wrong to encourage readers
to spend money on solutions designed to improve the customer
experience?
Clearly not. Utilities are a special case; they have a simple, limited
relationship with customers and are all, rightly or wrongly, perceived
as being very much alike. Most organisations have more complex
engagements with customers, with more give and take and
opportunities to extend the relationship through additional sales or
even partnerships. As outrage over the dubious fund-raising tactics
of leading charities makes clear, such relationships require sensitivity
and tact in order to blossom. Print output management solutions like
Neopost's NeoPreference (see page 7) are important in this context.
By automatically distributing documents in a customer’s preferred
format (e.g. digitally by email or weblink or in printed form through the
post) as part of an integrated workflow, they enable organisations to
communicate with customers in their preferred format and increase
the likelihood that sales and marketing messages will be received with
an open mind.
Output management solutions also aid and
support corporate digitisation strategies and
can help save money and improve efficiency
by substituting printed communications with
digital messaging. Not everyone favours
electronic communications – as we report
on page 35, paper still has its supporters
– but clearly a large proportion will choose
email over mail. Meeting and managing this
expectation won’t just strengthen customer relationships; it will also
save the cost of paper and print and can help a business reduce its
carbon footprint. A true win:win situation.
James Goulding,
Editor
04
What’s New
New printer products and initiatives
07
Bulletin
Developments in printing and
document management
16
Cover Story
Oki’s Andrew Hall explains
why smart businesses need smart MFPs
19
Marketplace
Steven Swift reports from last month’s HP Discover
event in Las Vegas
22
MPS
Lexmark takes the third way
with new managed print
offering
24
Printing in SMEs
Xerox helps resellers target
small and medium-sized
businesses
26
Desktop Printers
How to select the right printer for your business
27
Content Management
Konica Minolta takes MPS to
next level with new content
management system
28
Scanners
Fujitsu goes back to basics with
new SP Series scanners
30
Industrial Printing
Raising the bar in barcode
printing
32
Production Print
The trends in industrial print
shaping drupa 2016
JULY/AUGUST 2015
Comment
A member of:
Editor:
James Goulding
07803 087228 •
Advertising Director:
Ethan White
01732 759725 •
Publishing Director:
Neil Trim
01732 759725 •
Group Sales Manager:
Martin Jenner-Hall
07824 552116 •
Social Media and Web Editor:
John Peters
07711 204011
•
Art Director:
NIck Pledge
07767 615983
•
Editorial Assistant:
Tayla Ansell
01962 843434
•
PRINT.IT
is published by Kingswood Media Ltd., Amherst House,
22 London Road, Sevenoaks TN13 2BT
•
Tel: 01732 759725
No part of
PRINT.IT
can be reproduced without prior written permission of the
publisher. © 2015 Kingswood Media Ltd.
Production Design: Sandtiger Media
The paper used in this magazine is obtained from manufacturers who operate
within internationally recognized standards and which is sourced from sustainable,
properly managed forestation.
COMMENT
