01732 759725 28 COVER STORY The pandemic has not only changed the way we live and work forever, it has also turned the printer market upside down Award-winning MAXIFY GX6050 drives new customer opportunities for resellers With the increasing popularity of hybrid working, smaller office printers are enjoying an increase in sales – especially those which are simple to use, economical and offer strong functionality. And they don’t come much better than the MAXIFY GX Series which recently beat competing devices to win the prestigious BLI 2021 Pick Award for Outstanding SOHO Colour Inkjet All-in-One printers. Three key selling points But what sets this Canon printer apart from the competition? According to the awards jury, the GX Series has four key selling points. Firstly, it offers exceptional value with an extraordinarily low cost compared with other models in its class. Secondly, it is highly user friendly with an intuitive touchscreen and simple routine maintenance procedures. Thirdly, the judges were swayed by the vivid colour output that can help give marketing materials real standout – and finally they noted the excellent support for mobile and cloud printing.
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