PRINTITRESELLER.UK 29 COVER STORY Perfect reliability The award in this category came courtesy of Keypoint Intelligence and their senior team were quick to pinpoint the printer’s benefits. “The Canon MAXIFY GX6000/GX7000 Series goes above and beyond in meeting the needs of low-volume environments,” enthused Martin Sloane, European Lab Manager at Keypoint Intelligence. “The devices delivered perfect reliability performances and are so simple to use and maintain. The intuitive touchscreen makes walk-up tasks quick and easy to accomplish, whilst well-organised print drivers make programming jobs from workstations just as simple. And its high-capacity ink tanks mean fewer interventions.” Glowing praise, indeed. However, we realise that resellers often have other priorities than that of an awards jury. So, let’s take a closer look at the MAXIFY GX6050, one of the key models in the range, and see what additional benefits it can bring to the reseller. 85% saving on total cost of ownership* How does an 85% saving on the total cost of ownership (TCO) sound, compared with the top-10 laser and inkjet printers? That stat alone is hard to ignore. The savings are apparent right from the offset – everything you need is included in the box, with no need to purchase additional inks in order to start printing. The MAXIFY GX6050 delivers an outstanding 6,000 pages from one black ink bottle (9,000 in economy mode) and a jaw-dropping 24,000 pages from a set of colour bottles (21,000 in economy mode). Your customers don’t have to be running accountancy businesses to appreciate the exceptional value on offer here. A fast, sustainable, costeffective solution Adding a sustainability story to the value credentials, the MAXIFY GX6050 is a cartridgefree printer. The user fills up the refillable tanks, when required, with ink from recyclable bottles. When operating in innovative economy mode the printer becomes even more sustainable, as the page yield increases from 6,000 to 9,000 (black) and 14,000 to 21,000 (colour). The efficiency of this mode, and the savings on cartridges, make this an excellent option to present to your cost-conscious clients – especially as when operating in economy mode there is no impact on print quality. Another strength of this awardwinning printer is print speed, with 24 ipm/ppm in colour and 15.5 ipm/ppm in black. That’s all very impressive, but why is the success story of the MAXIFY GX Series such an interesting one for resellers – looking beyond the obvious reason that a popular product will always be a good revenue builder? Respond to the changes in the printer market Let’s just say, it’s a sign of the times. Before the pandemic, the SOHO market might well have been one you weren’t active in or involved with in a significant way. After all, the traditional office environment was still paramount, and hybrid working a minority concern. However, with the rise of home working the market has shifted. With so many of us now adding a home office to meet the needs of our new normal working week, there’s a growing market for smaller printers. The kind that wouldn’t look out of place in the corner of the dining room or on the dressing table of a converted spare bedroom. This is a lucrative market that you can’t afford to ignore any longer. If you want to embrace it with confidence, it makes sense to leverage an awardwinning solution like the MAXIFY GX6050. Time to make your move? You know better than anyone that if you don’t keep up with the pace of change as a reseller, then you’re going to be left behind. If you’re interested in stocking the MAXIFY GX6050 then please see https://www.canon.co.uk/ printers/inkjet/maxify/ for further information. *Average savings of 85% on the total cost of ownership vs top 10 laser and inkjet printers. See canon.co.uk/printers/ maxify-gx6050
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