Print IT Reseller - issue 141

01732 759725 8 BULLETIN Distribution deal i3Connect has signed a UK distribution agreement with Mentor Distribution. Mentor’s reseller partners will gain access to i3Connect’s interactive display solutions, the Walnut W1 DV-LED range, and the newly launched Cactus Commercial Displays. Ryan Tyler, Marketing Director at Mentor, said: “We’re incredibly excited to welcome i3Connect to the Mentor Distribution portfolio. With so many branches to its innovative display technologies, this partnership is already taking root for long-term success. Built on a fantastic user experience and a sustainability‑first approach, we believe this creates an exciting opportunity for our reseller partners across the UK & Ireland to grow new business together and help new opportunities blossom.” Tim Allenden, UK and Ireland Sales Director at i3Connect, added that joining forces with Mentor marks a key milestone in bringing its solutions closer to customers across the UK. “They’re a rapidly growing distribution business, and we’re excited to be part of their journey with our touch, MTR and in-house software solutions, all built with sustainability at the forefront. Their unparalleled customer support, market expertise, and strong channel relationships make them an ideal partner.” As part of the agreement, i3Connect’s LED and interactive technologies will be showcased in Mentor’s London experience showroom, giving partners and end-users a dedicated space to explore the latest collaboration and display innovations. https://i3-connect.com Channel gathering SYNAXON UK will make AI the focus of its Summer 2026 Channel Event at Molineux Stadium in Wolverhampton on June 17. Running under the heading “From Service Desk to Sales Pitch: Putting AI in Your Starting XI” the event is expected to be SYNAXON UK’s biggest ever gathering. Speakers will include the internationallyrenowned AI author and strategist Katie King, who will deliver a keynote on how MSPs can move from experimentation and turn AI into measurable competitive advantage. There will be an exploration of a real-world AI case study with Tony Houlihan, CTO of UK MSP, TwentyFour IT Services, and presentations from lead sponsor, Terra Computer (in conjunction with Microsoft), as well as Lenovo and HP, who will focus on how partners can use their solutions to harness the power of AI. Later in the day, business coach and former professional footballer, Mel Eves, will talk about the science behind humans and how to perform and get results. Finally, Tara-Jane Sloane, Managing Director of IT lead generation specialist, Telev8, will host an interactive session on actionable tactics that partners can adopt to win more customers. Throughout the day, delegates will be able to network with each other and with vendors and SYNAXON UK personnel in the expo area, with several MSP-focused vendors exhibiting. Mike Barron, Managing Director, SYNAXON UK, said: “Everyone is excited about the summer event and looking forward to hearing about the opportunities with AI. It’s here, it’s real, and it’s time to act and capitalise. It will also be a great opportunity for all our reseller and supplier partners to meet and talk about how they can work together even more closely within the SYNAXON community. The last year has been challenging but very progressive for us. By bringing everyone together, we can strengthen our relationships and set our sights on further acceleration and growth over the next 12 months.” https://synaxon.com/gb-en Mike Barron Global distribution partnership TD SYNNEX has been selected by HPE as one of its global distribution partners. The selection supports HPE’s move to a more unified worldwide distribution model that focuses on simplifying how partners engage with its portfolio, enabling more consistent execution across regions, and continuing to support strong regional and specialist distributors. As HPE continues to evolve its global distribution approach, TD SYNNEX will support activation of the model across all regions. This alignment will also support the continued expansion of TD SYNNEX’s relationship with HPE across additional geographies, while maintaining the local expertise and flexibility that have long defined the channel. Through this alignment, TD SYNNEX is now able to support partners across regions and broaden access to HPE’s portfolio, including networking, cloud, and AI opportunities. This approach supports more consistent engagement across routes to market and helps partners extend their practices as customer requirements continue to evolve. Sergio Farache, Chief Strategy and Technology Officer, TD SYNNEX said: “As HPE unifies its global distribution approach, our focus is on execution, bringing scale, operational consistency, and local market knowledge together to support the continued expansion of our relationship across additional geographies, while helping partners deeply understand HPE’s portfolio and better support their customers.” https://uk.tdsynnex.com

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