PRINTITRESELLER.UK 27 and customers can rely on predictable performance and simpler maintenance. All of this folds into the managed print ethos of avoiding service complexity for both customer and vendor.” Specifications and functionality With the launch of the L8000 series, Brother’s full colour laser line-up for SMBs is now fully refreshed. Each model has been developed to offer different capabilities depending on the needs of the workplace. an endpoint in managed environments and less risky when integrated. No IT environment is perfect, there’s always risk, but we try to minimise that risk.” Brother devices do not include hard drives, reducing the risk of persistent data storage. Security features include signed firmware, secure boot, intrusion detection, non-persistent memory, modern encrypted communication protocols such as HTTPS and TLS, access control, and NFC authentication as standard. Secure print and secure scan release help protect sensitive documents, while tamper-proof keys and unique certificates support secure cloud connectivity. “These machines talk to the cloud a lot,” Riley said. “That’s another overhead the new models can now handle much better than the legacy engine, especially in managed print environments.” Fitzgerald said all of these factors are increasingly important to customers. “While print speed and resolution matter, it’s mobile and cloud connectivity, intuitive usability, lower energy consumption and sustainable packaging that really fit modern workspaces. It’s no longer a standalone decision; print has to fit into the total workspace experience.” Built for all flavours of MPS The new range has been designed to be included in all of Brother’s MPS offerings from simple subscriptions to fullservice contracts. “We have something for everyone within that space,” Riley said. “There’s flexibility for those who don’t want to commit and for those who do. These are much higher-yield consumables than the previous range, Strengthening channel opportunity Brother expects the new range to help partners grow their presence in the SMB market, particularly among smaller resellers. “The channel partners we’re really targeting are the small to medium resellers, where we see an opportunity to increase our reach and growth,” Fitzgerald said. “We’ve maintained a strong trading account base across single-function and all-in-one devices over the last year, and that’s where we see ourselves continuing to make an impact. We are also looking to onboard new partners and to date we have over 50 new partners signed up as part of our partner recruitment strategy.” As part of this strategy, Brother has also introduced an exclusive product for partners. The MFC-EX570 is a closed channel product,” Riley explained. “It features a lower cost-per-page, with 10k colour and mono toner included and integrated solutions. Those are the key differentiators from the standard range.” Fitzgerald added that the exclusive models will help partners differentiate and win new business. “We are looking to increase trade accounts, particularly pushing the all-in-one message with the exclusive products and as we go up the range, we expect them to feature more in managed print contracts.” Robust security Security has been a major focus in the development of the new engine. Riley said Brother’s approach is built around a triple layer, secure-by-design philosophy covering hardware, network and document workflows. “We’re making it easier for the devices to be integrated as WHAT’S NEW Partners will also gain access to training, onboarding resources and ready-to-run marketing assets through BrotherZone, helping accelerate early sales momentum. www.brother.co.uk HL-L8430CDW – A compact single-function printer for smaller offices or shared workspaces. Simple, secure and reliable, with NFC tap-to-print. HL-L8570CDW – Designed for higher print volumes, with more in-box toner and expanded paper handling for fewer interruptions and lower run cost over time. DCP-L8360CDW – Adds scan and copy functionality with a large automatic document feeder to reduce manual admin. MFC-L8730CDW – Ideal for fast‑paced environments, offering single-sided scan speeds up to 56ipm. MFC-L8970CDW – The top-of‑therange model, offers two-sided scanning up to 50ipm and enhanced processing power for complex, high-volume workloads.
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