01732 759725 42 VOX POP is designed for easier disassembly, ensuring that plastics, metals, and electronics can be separated and sent to specialised recycling streams at the end of their functional life. Kerry Rush, Product Marketing Manager, Sharp UK: Sharp is committed to advancing the circular economy and minimising lifecycle impact and we have prioritised several key initiatives to support this mission. These include significantly increasing the use of PCR materials in our latest product lines - our BP MFP range now incorporates up to 50% PCR materials. Our software solutions also feature sustainability dashboards, empowering clients to benchmark and monitor their environmental impact. We’re also proud to be investing in energyefficient technologies, such as our ePaper displays, which consume zero watts while displaying content. In the UK, we also offer free toner recycling, helping clients responsibly manage consumables and close the loop on product lifecycles. All these initiatives are part of our broader Sharp Eco-Vision 2050 strategy, which guides our long-term commitment to sustainability. This strategy is not just a statement it’s a comprehensive approach that influences every aspect of our business, from product development to operations. Through Eco-Vision 2050, we aim to minimise environmental and social impact, support our client’s sustainability goals, and ensure our actions are authentic and transparent at every step. James Hosking, Sales Director, DSales: Develop UK supports responsible recycling through accredited end-oflife schemes, such as Circular Planet, and our devices are engineered for durability, helping customers lower their overall environmental footprint through extended product life. Our goal is to help customers meet sustainability targets with measurable actions, not just statements. Lynne Brown, Channel Sales, UK & Ireland, Xerox: Both Xerox and Lexmark have been early pioneers in remanufacturing, are members of the European Remanufacturing Council and the Quocirca Sustainability Alliance. Both companies have once again been named leaders in sustainability by Quocirca in its 2025 report. Sustainability is woven into the fibre and DNA of our joint company and has been one of our core values for many decades. By uniting our two sustainability visions and portfolios, we’re empowering our partners and clients to meet their own circularity goals. While all three pillars, from design for longevity to efficient use to responsible refurbishment and remanufacturing, are instrumental to our company’s circularity, we have been focusing on our refurbishment and remanufacturing in particular – to truly close the material loop and significantly minimise new material demand. Enabled by our global hardware and supplies collection programmes, our refurbished and remanufactured devices help us achieve around 90% material reuse by weight on average and up to 99% landfill avoidance. Lexmark and Xerox cartridges can be remanufactured up to 10 times, which is a real differentiator as the industry standard stands at 2-3 times. Recycling only comes as the last resort, when remanufacturing or refurbishment is no longer possible. We also focus on constantly increasing our PCR content. Xerox has introduced office devices with up to 47% PCR plastic since 2021, with a minimum 25% PCR target for new products. The new Lexmark 9-Series integrates industry-leading 56% PCR (MFPs) and 73% PCR (printers) by weight. AI and IoT increasingly play an important role in driving lifecycle extension. The Xerox Renewal Advisor and the Lexmark Smart Refresh programme use predictive AI- and IoT-driven device diagnostics and analytics to retain and redeploy devices, prolonging useful life, preventing premature refreshes and cutting embodied carbon at fleet scale. For one of our two EU projects, to which we are the exclusive print OEM partner, we are testing AI and IoT to automate remanufacturing and make it even more efficient and cost-effective. Louise Marshall, Director of ESG and Organisational Development, Brother UK: Circular economy practices are central to how we’re reducing environmental impact and supporting customers’ sustainability goals. A key priority for Brother is consumables remanufacturing, where we focus on scale and measurable impact. …continued Tatsuo Murakami Lynne Brown
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