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magazine
Get yourmessage right
Take time to decide on the subjectmatter
and style of art thatwill best represent
your company.Art is an effective branding
tool and chosen carefully it canmake a
powerful statement about your corporate
values. Be creativewhen coming upwith a
theme for your art collection; for example,
if your business is centredon green
energy, then you could consider focusing
on artistswhouse recycledmaterials to
create their pieces.
Spendyour budgetwisely
It’s important to allow yourself a
reasonable budget to ensure that you
invest inmeaningful artwork that is going
to last.Always get artwork professionally
framed and remember that nine or ten
qualityworks of art canoftenhavemore
impact than twentymediocre pieces.One
cleverway tomake your budget stretch
is to purchase art by up-and-coming
artistswho are stillmaking a name for
themselves.
Replace signagewithart
Aswell as helping tomake corporate
settingsmorewelcoming, artwork can
aidwayfinding in a building. If youhave
a large office, spreadover several floors,
then consider replacing brash pieces of
signagewithunique pieces of artwork
to create interesting focal points and
help people navigate themselves.After
all, ‘meetme by the bronze sculpture in
reception’ certainly has a better ring to it
than ‘I’ll bewaiting by the toilets near the
front desk.’
Art for everyone
It can be tempting to put your entire
budget into sourcing artwork for areas
that clients use rather than focusing on
brightening upoffice spaces for your staff.
Not onlywill employees value the fact
that youhave invested in theirworkspace,
but there is also growing evidence to
suggest that a visually stimulatingworking
environment canhave a significant effect
on productivity. Itmakes financial sense
to createwelcoming spaceswhere people
want to be, both in terms of retaining staff
and attracting potential employees.
Seekhelp if you’reunsure
TheUK is brimmingwith talented
artists but finding the right ones for
your business can be a daunting task.
Collaboratingwith an art consultant can
help you avoid costlymistakes andoffer
you introductions to artwork that you
might not otherwise have considered.
Theywill workwith you to get a feel for
your art preferences and put together a
tailored portfolioof options for you to
choose from basedon your budget.After
youhavemade your selection, they can
organise viewing of art in situ, framing,
delivery and installation.
WrittenbyMadeleineReid,
Co-director at FawnArtConsultancy
OfficeArt
ArtMatters
As companies become
moreawareof thepositive
benefits that art canbring
to theworkplace, there
is agrowingneed for
artwork tobemore than
purelydecorative.With this
inmind,ArtConsultant
MadeleineReidof FawnArt
Consultancy suggestsfive
things to considerwhen
refreshingyour corporate
art collection.
Madeleine on site
at King’s College
London
Artwork by
JonathanHuxley
Artwork by
KattyMcMurray
Featured artist:
Oliver Perrott
Location:
Private clinic, Brighton
Featured artist:
VictoriaAchache
Location:
Private equityfirm, London
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