05
TECHNOLOGY GUIDE
and able to sell to their customers
more effectively.
The Reviva brand specialises in
the charging, synchronisation and
protection of mobile devices, whilst
at the same time striving to fulfil all
VOW resellers’ needs when it comes to
mobile phone and tablet accessories.
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Value added services
VOW backs up its product offering
with a range of value added services
that give resellers even more scope
for diversification. These include
the VOW Fulfilment service and
additional business services like Secure
Shredding.
VOW’s Fulfilment service leverages
their expertise in logistics by holding
stock on a reseller’s behalf and
delivering bulk or single items, on a
next day basis, directly to the end
user. By outsourcing stock-holding
and customer deliveries to VOW,
resellers can free up space, time and
money and focus on what they do best
– winning business and developing
relationships with their customer base.
The Fulfilment service includes
installation so that end user customers
can start using their products straight
away. In the case of VOW furniture,
for example, specialist furniture fitters
will install the furniture, remove the
packaging, clean the product and even
provide training on its features and
functionality.
n
Advanced distribution centres &
next day delivery
Underpinning VOW’s product and
service offering is a national network
of distribution centres, with 600,000
square feet of state-of-the-art
warehouse facilities; more than 24,000
SKUs with a value of £50 million; and
the ability to pick up to 65,000 lines
per night and make 9,000 deliveries
per day.
The efficiency of these operations
enables VOW to offer resellers next
day delivery throughout Britain on
orders received as late as 4.30pm –
with free carriage for orders worth
over £250.
Sophisticated systems allow VOW
to accommodate specific requirements
e.g. late or early delivery, a specified
location and packaging preferences.
n
One supplier, one invoice
The breadth of VOW’s product range,
and its services, gives resellers the
opportunity to source everything they
need from one wholesaler – they even
offer a product finding service for
items that are not included in the VOW
catalogue.
Using one supplier simplifies
administration, reduces paperwork
and saves time and money.
Further efficiencies can be achieved
by using electronic ordering to send
orders from a resellers’ back-office
system directly to VOW. Resellers
receive an immediate acknowledgment
detailing what has been ordered, what
will be delivered the next day and, if
something is back-ordered, when they
should expect to receive it.
VOW can send electronic invoices
and credit notes to a resellers system,
speeding up the payment process,
improving accuracy and reducing the
need to handle paper.
CONSULTATIVE ACCOUNT
MANAGEMENT
It is not only VOW’s product range
that demands attention. VOW also
prides itself on a personal, consultative
approach to account management,
with account managers who take a
genuine interest in the growth and
development of resellers’ businesses.
VOW resellers benefit from:
•
Professional account management
teams to help with lead generation,
training and recruitment;
•
Dedicated category specialists to
help resellers increase sales;
•
Consultancy services to identify
where resellers can make cost savings,
increase margins and develop new
opportunities;
•
Product training at special events and
through interactive training materials;
•
Competitive bid pricing;
•
Lead generation through the VOW
Launchpad outsourced sales solutions
service and full reseller and end user
marketing programmes;
•
Promotions running throughout
the year, including added value,
price reduction, bulk deals, sampling
campaigns, blitz days and holiday/prize
incentives;
•
VOW’s annual Green Light Event.
This provides the opportunity for
resellers to learn about VOW initiatives
for the coming year, to learn about
the latest products and services from
more than 100 business supplies
brands and to network with vendors,
buying groups and other resellers.
The event includes inspiring speakers,
top-notch entertainment, and a gala
awards dinner honouring VOW’s top
performing resellers.
One very useful resource for VOW
resellers is myMarketing, an online
marketing portal offering an innovative
email tool and high-
quality print module,
allowing resellers the
flexibility to opt for the
module that best suits
their requirements.
The latest addition to
the myMarketing suite
is myEmail Premium.
Exclusive to VOW Venture
resellers, it enables them
to create professional
looking emails in minutes.
Resellers can select
from a menu of eye-
catching web banners,
import product images
and descriptions from a vast content
library, and set ‘buy now’ links to their
e-commerce platforms.
ENHANCED RESELLER PROGRAMME
VOW recently updated its partner
incentive programme to reflect
resellers’ growing appetite for
diversification.
VOW Venture is a three-tier
(Diamond, Gold, Red) enhanced
partner accreditation programme
for their most valued customers to
engage in business development
initiatives. Benefits include quarterly
partner development forums for each
market (e.g. Jan/San, MPS, Tech and
Facilities Supplies), a wide array of
exclusive managed business services
and participation in the Heatwave and
Whiteout incentive schemes.
Each reseller registering for one
of the trips at
.
co.uk will receive a monthly target
spend on goods supplied by VOW and
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