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TECHNOLOGY GUIDE
WHY VOW?
Why VOW?
VOW is the UK and Ireland’s leading wholesaler of business products
and facilities supplies. With its headquarters in Sheffield and three automated
distribution centres in England and Ireland, VOW distributes more than 24,000
products to over 4,000 resellers and customers.
portfolio covering everything from
technology and office products to
facilities supplies and furniture,
VOW enables IT resellers to expand
and extend their relationship with
customers.
Access to more than 24,000 SKUs
means resellers are well placed to
exploit new sales opportunities as
they emerge. VOW’s range of Freecom
and Safexs portable storage devices,
for example, or the security features
within HP printers, have real appeal for
end user customers preparing for the
introduction of GDPR.
And, because VOW only provides
authorised products, resellers know
there is no risk of receiving counterfeit
goods that could damage their
reputation and client relationships.
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Dynamic product strategy
Instead of introducing new products at
fixed times during the year, VOW has
adopted a dynamic product strategy
that will see an ongoing roll-out of
new products dictated by market and
customer demand.
This ensures that resellers
always have something new to take
to customers and allows them to
respond quickly to changing customer
demands.
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Exclusive Brands
VOW’s exclusive brands allow
resellers to stay one step ahead of the
competition, providing products that
are unique to them as a VOW reseller.
Resellers looking to offer their end-
user customers something different
and gain a competitive edge in the
market can make the most of these
high quality product ranges.
High quality brands available
exclusively from VOW include:
•
myCafé:
catering essentials
•
2Work:
a professional range of
cleaning supplies for the busy
workplace
•
Reviva:
technology essentials
•
Contour Ergonomics:
affordable
ergonomics
•
GoSecure:
secure mailing and
packaging solutions
•
StoreStack:
super-strong, stackable
storage solutions
•
Prestige:
till and
machine rolls
•
ergo-brite:
drywipe
markers and
highlighters
•
graffico:
notebooks.
Each of these
brands has its own dedicated website,
social media channel and ‘how to sell’
guide to ensure resellers are reliably
informed about the product features
The major product categories
distributed by VOW include office
products, paper supplies, electronic
office supplies, facilities supplies,
furniture and technology and
machines.
VOW also offers the channel a wide
range of business services, including
marketing initiatives, e-commerce
solutions, business development
programmes and logistics options,
all which help to grow resellers’
businesses.
Here are some of the key reasons
why VOW is the first choice for so
many IT and office products resellers:
BREADTH OF PRODUCT RANGE
VOW has a huge range of IT and
business products in its portfolio, and
is continually expanding into new
areas, giving IT resellers opportunities
to diversify their offering and find
additional sources of revenue.
With a product and services
VOW recently launched a new collection of affordable
furniture including desking, seating, storage and
furniture items for reception, bistro and breakout areas.
The First range already contains 130 products, covering
85% of all furniture enquiries from dealers, and it will
be added to on a quarterly basis. VOW’s brand-new
‘Furniture Mega Deals’ mailer will enable resellers to
effectively promote this range in 2018.
N.B.
