The Great Networking Comeback As proactive sales people who still want to work with customers to add value that google and the cheapest option simply can’t provide, how do you find new contacts? Suddenly, networking is a valuable tool again. While it took a back seat for many businesses during and after C*VID, in-person events are making a strong comeback. Networking has always been about the long game, building genuine relationships, creating trust, and staying visible within your industry. The question is always risk/ return, how much time to invest on a chance introduction or reconnection with an old contact which might lead to opportunities months down the line. So where would you recommend someone to grow their network? There’s the Industry awards celebrating innovation and senior people aplenty, while exhibitions and conferences showcase a business but at a higher cost and usually limited to larger companies. For smaller companies, organisations like BNI Breakfast clubs can have a big impact and even golf days can provide the perfect environment to make connections (Thank you Tech Reseller & Print IT). We also went to a product launch for a Japanese vendor in Shoreditch, where we were able to make three valuable connections, two of which we are actively working with. All of these events allow you the ability to create the opportunity to be remembered. As communication habits evolve, face-to-face interaction has become even more valuable. People buy from people so the saying goes and meeting someone in person creates a level of trust and rapport that virtual communication often struggles to replicate. This autumn, we’ll be supporting the Print IT Reseller & Technology Reseller Roadshows, bringing together professionals from across the channel to share ideas, build relationships, and create new opportunities. If you’re planning your next career move, looking to strengthen your team, or simply want to make valuable new connections, come along and speak to Max Levenger & Lynsey Arnold who will be there in person. After all, the best opportunities often start with a conversation, (and maybe a drink). Have you noticed a change in habits with younger clients and counterparts? We have. There’s no longer the need to read every cold email or answer every call, getting in touch with them isn’t as easy as finding out when the gatekeeper takes her lunch anymore. p: 0333 567 4888 w: henleyexecutive.co.uk/jobs
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