DISTRIBUTOR NEWS continued... technologyreseller.co.uk 05 AMETEK SurgeX extends reach with EET AMETEK SurgeX, a provider of power protection, diagnostic intelligence and remote monitoring solutions, has appointed pan-European IT distributor EET to extend its reach from its core AV channel to a range of IT environments, including networking infrastructure, server rooms and data centres. Justin Peyton, Sales Director EMEA & APAC at AMETEK SurgeX, said: “We’re pleased to partner with EET to strengthen SurgeX’s growing presence across the European IT market. EET’s scale, technical expertise and reputation for exceptional service make them a natural fit for our expanding product ecosystem. We’re keen to build on our market position and extend our advanced power protection technologies deeper into IT environments, giving IT managers flexible, remotely manageable tools to improve reliability and operational efficiency.” Headquartered in Birkerød, Denmark, EET’s offering spans server, computer and printer components, storage and network solutions, surveillance and security, ProAV, POS & Auto ID and consumer electronics. SurgeX’s advanced surge elimination and power conditioning technologies help safeguard sensitive The agreement significantly strengthens onemedia’s infrastructure and connectivity offering, allowing it to bridge the gap between high-end hardware and the underlying infrastructure and offer a single source for LED video walls, UCC solutions and professional connectivity. As demand for 4K/8K resolution and zerolatency transmission grows, this collaboration ensures UK partners have a reliable, highperformance foundation for every installation, including dedicated UK expertise and comprehensive technical support. www.onemedia.co.uk … HPE appoints TD SYNNEX a global distribution partner TD SYNNEX has been selected as one of HPE’s global distribution partners, broadening access to the enterprise technology leader’s networking, cloud and AI portfolio. Its appointment comes as the enterprise technology leader moves to a unified global distribution model supporting a more consistent execution across regions while continuing to support regional and specialist distributors providing local expertise and flexibility. Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX, said: “TD SYNNEX’s selection reflects our ability to scale successfully and expand growth opportunities for our partners in the channel. As HPE unifies its global distribution approach, our focus is on execution, bringing scale, operational consistency and local market knowledge together to support the continued expansion of our relationship across additional geographies, while helping partners deeply understand HPE’s portfolio and better support their customers.” TD SYNNEX’s capabilities include logistics and partner services, professional and lifecycle services, digital and role-based enablement and go-tomarket support delivered globally and locally. www.tdsynnex.com/na/us/hpe/ time in meetings due to technical difficulties such as connecting to a meeting or setting up a camera. Owl Labs CEO Frank Weishaupt said: “Our partnership with Westcoast represents a significant step in our UK growth strategy, aligning our products with a distributor that shares our dedication to customer success. Together, we are enabling seamless hybrid meetings with technology that makes it easier than ever for organisations to build meeting spaces that work for everyone.” owllabs.co.uk www.westcoast.co.uk … Arrow and Motorola align video security with digital security Arrow Electronics has signed an EMEA distribution agreement with Motorola Solutions, strengthening its portfolio across physical security, cybersecurity and cloud-based intelligent services. Under the agreement, Arrow will distribute Motorola Solutions’ video security and access control technologies, delivered through Motorola Solutions’ subsidiary Avigilon. These include advanced video surveillance cameras and AI-powered, cloud-based and hybrid video management platforms. Mike Worby, Head of Strategic Alliances at Arrow’s Enterprise Computing Solutions Business in EMEA, says the collaboration reflects the growing alignment of video security and access control technologies with digital security operations. He said: “This agreement with Motorola Solutions is a strategic step for Arrow. Through Avigilon, Motorola Solutions brings a sophisticated portfolio that moves physical security beyond passive monitoring into intelligent AI-enabled platforms that integrate naturally with enterprise IT and cybersecurity architectures. By onboarding Motorola Solutions, we are positioning Arrow to address growing customer demand for integrated physical and digital security capabilities.” Increasingly deployed as part of wider cybersecurity, cloud and operational technology strategies, cameras and access control systems from Motorola Solutions are no longer standalone tools, but intelligent data sources that generate actionable insights, support compliance and strengthen incident response across industries. arrow.com … Onemedia to fuel AV infrastructure growth with PureLink partnership Specialist technical AV distributor onemedia has announced a UK distribution partnership with PureLink GmbH, a manufacturer of professional AV connectivity solutions including pro-grade cables, signal management tools and emerging technologies like AV over IP and USB-C. Many happy returns Midwich’s experience centre in Innovation House, Bracknell is five years old. Since opening its doors in 2021, more than 11,000 partners, end users and consultants have visited the centre to gain hands-on experience of AV solutions before buying. Experience Centre Manager Ty Zagnoiev said: “Over the past five years, we’ve seen a notable shift in how organisations approach AV investment particularly in the context of tighter budgets and ongoing cost pressures. Clients want to see, hear and interact with technology in a real environment before making decisions – and that’s exactly what experience centres enable.” In November 2025, the experience centre underwent a £1m refresh and now showcases over 200 products from more than 50 vendors across 14 technology zones including the latest in immersive environments, hybrid workplace solutions and intelligent collaboration technologies. https://innovation-house.com/ Mike Worby
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