technologyreseller.co.uk 09 DISTRIBUTION Nimans does phone systems. I think it’s important for resellers to come and visit us to see what’s going on. It’s a really exciting time for Nimans. The acquisition by Midwich has inserted a new energy into the business, in terms of the growth we’re aiming for and where we’re looking to get to. As always, there’s an open invitation: come and see us.” www.nimans.net They are that link between our history and what we want to be in the future.” i Staff relationships are vital for building corporate culture “More and more companies that were planning to work in a hybrid way are being drawn back into the office as they start to recognise the technological advantages of working there and the benefits that come from people spending time together. At Nimans, activity levels are as high when people are at home as when they are in the office. So, looking at it purely from that perspective, why would we bring people back into the office? Well, after a few years of hybrid working you start to spot a cultural change, in terms of people knowing each other and spending time with each other. Extrapolate that five years into the future and, culturally, we wouldn’t be the business we want to be. Nimans has always been a very personal business and staff relationships have been critical. It is something our founder Julian was always passionate about. So we’ve made the decision to come back to the office. And I think it’s the same for a lot of businesses. They’re not looking at it purely from an activity point of view or as numbers on a spreadsheet. They’re looking at the culture of what they want to create.” o Being part of a PLC has encouraged Nimans to think strategically about sustainability “Being part of Midwich Group is making us rethink our sustainability strategy. There were lots of things we had been doing for ages, for example around packaging and working with our supply chain. We just needed to pull them together into an overall strategy with a clear goal. That’s what we did in 2023 with the Nimans One Plan…Resellers working on government contracts or any large tender now want information on the sustainability of the entire supply chain. They want to know what we’re doing and what our supply chain is doing, and we’re working with our suppliers to feed that in so that when it comes to that tender submission, resellers have the information they need.” 1) If you think you know Nimans, come and have another look “When you’ve been around for a long time, as Nimans has, people think they know what you do. They pop us in a box that says Nimans does headsets or Key growth areas The headset market always bounces back. “Our headset vendors will bounce back this year, the likes of Jabra and EPOS and JPL and emerging brands in the space like Yealink. The headset market always bounces. The fact that it’s had a tougher year in 2023 doesn’t represent a reset point for that market. It will come back and we’re expecting it to be quite exciting this year. Sometimes, the great thing about a market going down is that the year-on-year numbers are great the year after.” Video continues to be a growth driver. “The video market’s been great and continues to grow, because it doesn’t matter if people are in the office or not in the office. That is a growing market for us and an evolving marketplace, especially into the types of technologies that people put into the rooms, which rooms they put them in, as well as home working. When the video market’s going well for us, our networking and infrastructure areas benefit as well.” Bureau billing lets smaller resellers tap into connectivity growth. “We are approaching something like 20,000 seats now across all the platforms we provide. Our Nimans connectivity offering, which is not just connectivity into cloud telephony, but also mobile and data connectivity, is a really positive area for our resellers. With our billing services, like bureau billing, smaller resellers as well as large resellers can get into that area.” Mitel’s acquisition of Unify is a great opportunity “Mitel’s acquisition of Unify is a fantastic opportunity for us. We were a Unify distributor and have now signed up to be a Mitel distributor, and bringing those two powerhouses together is really exciting. When you look at the scale that gives Mitel, in terms of the number of deployed seats they’ve got globally, it really solidifies their position as one of the big players in that market now and in the future.” See a video of the interview in full at technologyreseller.uk
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