Technology Reseller v65 03 If you no longer wish to receive Technology Reseller magazine please email your details to [email protected] COMMENT You don’t need Elon Musk and Rishi Sunak to know which way the wind blows, and it is hard to imagine any business that hasn’t thought about the potential impact of AI on its operations and competitiveness. However, with generative AI starting to influence so many products and with Microsoft Copilot itching to grab the controls, it is surely time to take engagement with the technology to the next level. At Kingswood Media, we might play around with ChatGPT and Bing in our lunchbreaks, but for now we have zero tolerance of content generated by bots (although I do know of at least one article that has slipped through the net). This is largely to do with trust, transparency and attribution and the responsibility we have to our readers to be truthful. More practically, it reflects our concerns around copyright and plagiarism. At the same time, there are clearly elements of our content, for example the People and Appointments pages, that AI could put together perfectly well and much more quickly than we can. Are we missing a trick here? How would we do it? And would there be any kick-back from readers? No doubt, we will be discussing these issues for years to come, as will others in relation to their business processes. In this context, Alex Luketa’s article on page 38, Natural Language Processing: a practical guide, was an eye-opener and a useful reminder that AI doesn’t have to be a Pandora’s box but can be guided to meet specific requirements (as long as you are clear about what they are). It also underlines the importance of working with people that have knowledge and experience in this area. Expect to see many more such organisations pop up as the explosion of generative AI-powered products and product upgrades is followed by a tidal wave of consultancy and advisory organisations offering businesses help in embracing the potential of AI to improve productivity, develop new services and gain a competitive advantage. James Goulding – Editor, [email protected] Technology Reseller is published by Kingswood Media Ltd., 10 Amherst House, 22 London Road, Sevenoaks TN13 2BT • Tel: 01732 759725 Email: [email protected] No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2023 Kingswood Media Ltd. Design: Sandtiger Media v65 · 2023 Comment Register online To receive your regular FREE printed copy of Technology Reseller Magazine simply fill in our online registration form at Read Technology Reseller online, on tablets and smart phones Join us : Follow us technology-reseller-magazine Editor: James Goulding 07803 087228 · [email protected] Publishing Director, Social Media and Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: Ethan White 01732 759725 · [email protected] Account Manager: Jeff Root 01732 759725 · [email protected] Art Director: Nick Pledge 07767 615983 · [email protected] ISSN 2632-9301 (Print) ISSN 2632-931X (Online) 04 News CGI installs giant globe in Space Park Leicester 08 Channel News SCC launches new tech as-a-service solution to help tackle e-waste problem 10 Working together A round-up of the month’s new distribution agreements 12 Connectivity Giacom partners with Sky Business Wholesale 16 Partner Programmes HP Amplify partner programme extended to distributors 20 Wireless Networks How Cradlepoint is opening doors for Softcat 24 Q&A Introducing softwaredefined network provider iQuila 26 60 seconds with... Marcia Dempster, Senior Director of Channel Sales at Keeper Securityl 28 View from the Channel Carl Henriksen, CEO of OryxAlign, highlights recent successes 30 MSPs The evolving role of MSPs, according to Kaseya’s Mike Sanders 31 Partnerships New vendor partner programmes and MSP solutions 34 Fibre connectivity Why XGS-PON technology is best for fibre delivery 36 IT management. ManageEngine aiming to double revenue from channel partners 38 AI AI for business: a practical guide 39 Data Centres UK’s oldest mental health charity improves resiliency with virtual data centre solution 40 Digitalisation How Riverbed is enhancing clinicians’ digital experience management 42 I couldn’t do my job without… Oliver Norman lists his favourite work tools 43 Events Paul Johnson’s Golf Society bulletin 44 People New faces, new places