COVER STORY 18 01732 759725 Supporting a UK-wide network of over 5,000 local, expert technology providers, Giacom’s goal is to make it simple for partners to access everything they need to create brilliant technology solutions for UK businesses. Recently, Giacom launched its market-leading platform, Cloud Market, providing a ‘one stop shop’ where partners can procure and manage Comms, Cloud, Hardware and Billing products and services, from the world’s leading vendors and service providers. In 2020, Digital Wholesale Solutions acquired Giacom and Union Street, combining three strong Channel brands with a vision to make life simpler for Channel Partners by bringing Comms, Cloud, Hardware and Billing services under one roof. Recently, the company took a significant step forward in realising this vision, uniting all companies within the group under the Giacom brand, and launching its new unified partner platform experience, Cloud Market. CEO, Terry O’Brien (pictured right), explained how Cloud Market will benefit partners, “Cloud Market brings the power of our four existing platforms for Cloud services, wholesale telecoms, distribution, and hardware into one. It’s a single source for quoting, provisioning, servicing, billing, training, and enablement. With a range of improvements including intuitive navigation, performance enhancements and the ability to explore all of our offers in one place, we are making it increasingly easy for our partners to deliver a broad range of products and services to their customers.” Commenting on the development of Cloud Market, Nathan Marke, COO, added, “Before launching Cloud Market, we redesigned the four underlying portals to look and feel identical with a standardised user journey. This ensures that all partners will enjoy a consistent and intuitive user experience when ordering across our complete range of services. Cloud Market also features a unified knowledge base for all products and a wealth of enablement resources. These are grouped according to partner type with visibility of additional products to maximise cross-sell opportunities.” O’Brien noted that as digital transformation continues to revolutionise the workplace, Technology Providers are increasingly moving into the role of digital MSPs, providing an outsourced model for all technology services in exchange for a recurring monthly fee. “We’re here to aid them on this journey,” stated O’Brien. “We aim to be our partners’ go-to for all their customers’ needs, giving them easy access to a huge range of products and services through one platform and one team.” Commenting on the future direction of Giacom and Cloud Market, Marke added that planned investment into the platform would unlock additional benefits for partners. “Through Cloud Market, Giacom is already the only provider of Comms, Cloud, Hardware, and Billing through one platform, but we won’t stop there. Over the next three years, we plan to invest an additional £12 million on new features and new software tools, providing further support to our partners as technology continues to converge.” O’Brien concludes, “Our £10bn addressable market in the UK is huge and our mission is for every penny of this to be spent with our partners. Cloud Market is the key to achieving this goal, providing everything our partners need to grow their businesses, all in one place.” Everything you need, all in one place Picture caption: Terry (right) and Nathan (left) Find out more about partnering with Giacom. Call 03304 333 888 or visit giacom.com.
RkJQdWJsaXNoZXIy NDUxNDM=