technologyreseller.co.uk 07 PPDS GPA Members Partner Programmes HP enhances HP Amplify partner programmes HP is aiming to supercharge growth by introducing a number of enhancements to the HP Amplify Program effective from November 1, 2023. These include an expansion of the programme to include all HP products/ solutions, including those from Poly, Teradici and HyperX, and the integration of distribution partners. As well as broadening its scope, HP is adding two new elements to HP Amplify – the More for More benefit and compensation program and a new Fast Lane joint demand generation process. Aimed at increasing sales across the HP portfolio, More for More uses a rate multiplier to boost compensation for qualified partners, while the Fast Lane joint demand generation process simplifies the reimbursement of marketing development funds via an automated process for claims and payments. HP has also made changes to HP Amplify Impact, its partner assessment, resource and training program focused on Sustainable Impact. To smooth the path from Amplify Impact participation to Power status, qualified partners receiving 3-Star recognition will now earn a point towards eligibility for Power and Power Services. HP has a target to enrol at least 50% of Amplify partners in Amplify Impact by 2025. In March, HP announced the 43 winners of its inaugural Amplify Impact Awards. Winners with UK operations include Bechtle AG and Complete Office Solutions (UK) Ltd, winners of Sustainable Business Excellence Awards; Softcat plc, winner of a Diversity, Equity and Inclusion Strategy Award and an HP LIFE Award for completing the most HP LIFE courses; and Banner Group Limited, winner of a Climate Action Award. http://www.hp.com Dynatrace empowering partners with new skills curriculum Dynatrace, a leader in unified observability and security, has launched a Services Endorsement Program to give partners the skills they need to deliver intelligent automation to global customers. The program includes training and exams focused on unified observability and security, AIOps and advanced DevSecOps and CloudOps. Developed by the Dynatrace ACE Services team, the curriculum will empower participants to architect, implement and manage Dynatrace solutions underpinning the complex, cloud-native ecosystems organisations depend on for digital transformation at scale. Partners who complete the program will become Dynatrace Services-Endorsed Partners. www.dynatrace.com Veritas to support channel goals with updated partner programme Secure multi-cloud data management company Veritas Technologies has updated its Veritas Partner Force programme for fiscal year 2024 with improved rewards for cloud-based deals, a simplified transaction process and new training and accreditation programmes. The changes are designed to support its channel goals for the year, including: n Revenue growth – Veritas partners will have a single target across new business and renewals for software, services and appliances, making it easier for them to meet tiering requirements; n Veritas Alta growth – Veritas will drive adoption of its secure cloud data management platform Veritas Alta through training and accreditation and supercharged rewards; n Net new logos – Veritas will work with partners on demand-generation activities to attract net new customers, with accelerated rewards for bringing new customers onboard; and n Increased value in installed customer base – Veritas will reward channel partners that help existing customers extend their use of the Veritas platform to new workloads and use cases. www.veritas.com Aryaka targets VARs and SIs Aryaka, a provider of unified SASE and SD-WAN solutions, has launched a new reseller partner program within the Aryaka Accelerate Global Partner Program to reignite partnerships with VARs and systems integrators across the globe. Aryaka IGNYTE features competitive pricing and discounts along with sales and marketing support focused on pipeline creation. Resellers can realise 25-35% margins on each deal and take advantage of promotions, including the ability to offer clients two months of free services on a 1-year contract or six months of free services on a 36-month contract. www.aryaka.com/partners/ MMD introduces tiered partner programme for Philips Monitors MMD, the brand licensing partner for Philips monitors, is introducing a tiered Solutions Partner Programme to help build long-term relationships with partners that meet certain criteria, including revenue and deal registrations, attendance at TPV Professional Events and a commitment to promote both the Philips and AOC brands. In return, Philips Monitors will provide dedicated key account management, supported pricing, educational and promotional support for internal sales teams, stock forecasting and after-sales support. https://mmdmonitors.com/ Membership of PPDS GPA doubles In addition to launching the MMD Solutions Partner Programme, TP Vision Europe B.V. and MMD-Monitors & Displays Nederland B.V. have announced a doubling of the invitation-only PPDS Global Partner Alliance network to 118 members. A trading name of MMD, PPDS is the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products and solutions. PPDS officially launched the Global Partner Alliance programme at ISE 2022 to connect multinational businesses with its top tier of regional integration specialists, enabling seamless, consistent execution of projects across six continents. Simone Gagliardi, Head of PPDS GPA, said: “With the GPA, we aim to remove the pain points traditionally experienced with multinational integrations, reaching through regional barriers to ensure projects are completed consistently, quickly and efficiently.” ForgeRock has eye on SIs ForgeRock, a global digital identity leader, has enhanced its partner programme to meet the needs of the company’s growing partner ecosystem, which includes Deloitte, PwC and Ensono. With a special focus on system integrators, the ForgeRock Partner Programme will allow partners to expand their identity capabilities into areas like governance and passwordless for both CIAM and workforce use cases. New features include access to demo environments, roadmap previews, sales enablement resources and RFP support; sales incentives and funding for marketing, training and professional services support; and access to certification programmes and customer support experts. www.forgerock.com Partner Programmes This month’s new vendor partner programmes
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