01732 759725 34 WORKFLOW Channel partners are an important part of monday.com’s route to market, but for now its focus is on quality not quantity. James Goulding finds out more from EMEA Regional Director Naveed Malik Miami, Chicago, Kiev, Sydney, São Paulo, Tokyo and London. It established a presence in the UK last year and in May this year, following faster than expected growth, moved its UK operations and European headquarters to a new, two-floor office in Fitzrovia, London. This has room for 150 people but is filling up fast, with headcount expected to rise from 70 to more than 100 by the end of the year. Revenue growth EMEA Regional Director Naveed Malik was in buoyant mood when Technology Reseller caught up with him, following release of the company’s Q2 results showing a 75% year-on-year increase in revenue to $123.7 million and a 147% year-onyear rise in the number of customers that generate more than $50,000 in annual recurring revenue. Malik attributes monday.com’s growth to a number of qualities. “One of the unique things about monday is that whereas most applications take you down a prescribed process based on what the application is capable of doing, monday works around whatever it is you’re trying to do. It approaches it from the point of view of ‘what do you want to do?’ ‘Okay, well, how do we work around that to create a framework for you that’s going to support your natural function’. “Another key differentiator for us is that we are a low-code, no-code platform, so offer the ability to create different types of environment on the fly within the constraints that you have as a user. We automate processes and activities for you, so you have to do less data entry, for example when putting in those if/then statements (‘if an invoice comes, forward it to accounts’). We automate that activity for you.” Malik adds that the ability to create these workflows enables workers to be much more productive and gives employees more agency to manage their processes and workload. “Mundane chores like ‘if this email comes in, flag it for me and put it in this folder’ now just happen. And if a request for some budget approval comes in and it is within a certain parameter, then yes, it’ll get done and it will go to the right person for approval. Before, that capability was in the domain of the IT person, the finance people. Now, it’s at your fingertips. You can automate your day, you can systematise your day so that mundane stuff is gone and you can focus on activities that really matter.” Different priorities Malik says that some customers just pick monday’s pre-packaged solutions. They go for something off the shelf that they don’t have to think too much about and which keeps implementation and deployment costs as low as possible. “Then there’s the other side where they want to build something from scratch. They want to define their workflow, understand how they work. Are they being as effective or as efficient as they should be in their processes? Are they being cost effective?. “One of the perils of doing something like that is that people go into it hoping that because they’ve got this low-code, no-code environment everything’s going to work for them. That’s where our partner base comes in. They have a lot of knowledge and skill and they can help navigate a customer through their workflows and their different business processes and look at bringing other operations into a production environment, the security implications and so on. It’s kind of a virtuous circle.” Malik says that while the monday.com platform has very diverse and widespread use cases there are certain areas in which it is particularly strong. “The project management piece is one of our core use cases. Probably the second most popular is our marketing use case – being able to manage, build and communicate multiple campaigns across multiple geographies, being able to manage the costs associated with that, the resources associated with it, and then putting all that into a dashboard, so that when a management overseer comes in and says ‘l don’t want to know the detail, I just want to know how much you have spent. Is it being spent in the right way? Are we getting a return on it?’ and that kind of thing, Are your processes still reliant on Excel spreadsheets, manual processes, shared documents? Is information stuck in silos? Do you spend too much time on ‘work about work’? Are you constantly having to toggle between applications? Is the flow of work in your organisation hampered by bottlenecks? Is it hard to keep track of projects and timings? These are common problems in businesses of all sizes and ones that monday.com is designed to address. Founded in Israel in 2014, monday.com’s open platform, Work OS, enables users to design and build automated workflows and processes and centralise all their work, processes, tools and files in one place. Today, monday.com has three main elements: 1 A low-code, no-code method of building bespoke workflows that connect people to processes and systems, using monday.com building blocks such as dashboards, visualisations, integrations and automations; 2 A range of pre-packaged solutions developed by monday.com for specific applications, including work management, marketing, sales/CRM, project management and software development (see box overleaf); and 3 Integrations with an expanding range of third-party solutions, including Salesforce, Dropbox, Google and Microsoft, that enable users to bring in data from different applications and data sources and interact with them in a bi-directional manner. Running in tandem with its ongoing evolution into a product suite, monday. com has been expanding internationally, opening offices in New York, San Francisco, The future of work? Naveed Malik continued...
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