Technology Reseller v50

01732 759725 BUSINESS BRIEFING 48 Top 10 tips to get the most out of your interviews Need a little help in getting the best results from candidates when interviewing? Then let Henley Executive share our top 10 tips for getting the best results from your interviews. Some may seem a little obvious, however, consistency is key to getting through a tough marketplace and separating the wheat from the chaff. 1 Introduce yourself make sure you sell yourself and the opportunity. It’s a candidate’s market at the moment so don’t assume they’ll instantly want to work for you. 2 It seems obvious but re-read a candidates CV prior to the interview so you know areas you want to delve deeper. 3 Set aside enough time for the interview so you aren’t rushing through questions (including 10 minutes afterwards to debrief). 4 Have a set of specific questions that you are consistently asking all candidates so you can gauge experience levels. 5 As well as asking questions that will demonstrate their specific skills for the role – give candidates a chance to expand on their experience – they may well have additional skills that could make them a standout applicant. 6 Could you incorporate a skills test? Code tests, proofreading tasks, presentations or setting a short task/brief can help ascertain skills. 7 Set a yard stick on skills – mark candidates to that competency and prioritise what’s most important. 8 Try not to overlook their potential growth – sometimes it’s better to invest in a little training for an overall better candidate. 9 Try and keep interviews clustered together – having large gaps between interviews can make it difficult to compare candidates. 1 0 Move quickly – if you like them, let them know the same day that you’re interested in progressing to the next stage. And try keep to keep interview stages to a minimum. For up-to-date advice on the market or help with recruitment, get in touch with Max Levenger or Lynsey Arnold at Henley Executive on 033 568 4888. BUSINESS BRIEFING - RECRUITMENT Marketing problems and how to fix them By Richard Knight, Director of channel marketing specialists GetCrisp. Part 2 of 6: You’re not targeting people Here’s something everyone in the channel knows: different customers in different sectors have different needs. This is obvious. But is it reflected in your marketing? Today I’ll share some practical tips you can use to target specific industries. Get these right, and they’ll generate leads and support your sales team. A good start is with industry-specific marketing content. Let’s say you want to target estate agents. You could write a blog about the benefits of what you offer to that sector. Focus on the benefits rather than just listing features. That way you’re addressing specific needs. It will also have SEO benefits – if people in that sector are searching for your products, you’re more likely to come up. Better still, you could put together a case study about a customer in that sector. Name their business, and make sure to include a testimonial along with details of what you did. This reassures people in that sector that you understand their needs. Another, more targeted way is through the advanced search function in LinkedIn. There, you can search potential contacts and filter them by industry. This gets you a direct line to directors and decision-makers. Then you can connect and send direct messages. It may seem labour-intensive, but if you use templates then you can save time without losing the personal touch. We’ve found that linking to industry-specific case studies leads to the best results. Again, you’re getting straight to the people who make purchasing decisions. Targeting customers is about quality over quantity. You’re targeting fewer people, but with more relevant and relatable content. These simple tricks can go a long way to help. BUSINESS BRIEFING – MARKETING 01273 284004 [email protected]