Many of our reseller partners – rather than wait for budget availability – are bringing forward the sale with a competitive finance solution It’s a time of great change – and that (in my experience) should mean a time of great opportunity. To quote Winston Churchill, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” For IT resellers, helping customers pivot to the new hybrid world will deliver real advantages for both client and reseller. Didn’t Warren Buffett say “Someone’s sitting in the shade today because someone planted a tree a long time ago.”? In other words, there are great opportunities for business IT and technology vendors to keep their sales momentum going on the back of these trends. However, from the client’s point of view, quite a few challenges to making those investments in the changing office environment have emerged. First, we are seeing a series of rising interest rates, fuelled by central banks. This is precisely the time, then, to help your customers lock in multi-year deals at today’s competitive rates, through smart financing. As the reseller, with a partner like Siemens Financial Services, you can lock in the price of hardware/ software solutions for up to 5 years, as well as using our digital capabilities to close those deals quickly with no need for face-to-face contact. Smart financing keeps the sales pipeline healthy in many other ways – to the benefit of you, the IT reseller – and your clients alike. Buyers want to preserve their capital for rapid reactions to changing markets – so they need alternative sources of finance for your solution. Then, in these volatile times, there’s the need to acquire equipment and technology which hasn’t been budgeted for. Many of our IT reseller partners – rather than wait for budget availability – are bringing forward the sale with a competitive finance solution spreading the cost of investment over time. Add to that, how many IT refresh stages are we going to see over the next few years? It’s a real challenge to plan ahead with great certainty. So smart, flexible finance is one key enabler to help your customers adapt to new circumstances as they present themselves. So a specialist financing partner such as Siemens Financial Services (SFS) with appetite and ability to finance solutions built from many providers and office tech brands, is a powerful friend for resellers in 2022. You can drive more new business (whatever its component parts) into new and existing customers, improving margins, generating new sales and retaining customers for many refresh cycles. 1 https://www.travelperk.com/blog/top-hybrid-worktrend-stats-from-global-companies/ 2 https://newsroom.cisco.com/c/r/newsroom/en/us/a/ y2021/m11/the-future-of-technology-empowersglobal-hybrid-work-success.html Smart, flexible finance is one key enabler to help your customers adapt
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