Technology Reseller v44

technologyreseller.co.uk 37 a job well. This is reflected in our rebrand, which has allowed us to tell our story and showcase our values a lot better – hopefully resulting in the right clients being able to find us, and us being able to find them. TR: What do you see as the biggest challenges facing channel businesses today? Jo Berry: The same as it always has been – the increasing competition and being able to cut through the noise so that we can stand out. We want the right projects where we can harness the power of our specific expertise and do great work. We really do stand by our values and genuinely care about making a difference. For us, it’s about the human connection and relationship as much as it’s about the technology. Technology is a given and for Central it’s about demonstrating that we want to make a positive impact. TR: Could vendors and distributors do more to help you overcome these challenges? And if so, what? Jo Berry: Vendors and distributors could possibly help us to overcome this challenge. Once they learn what Central is good at and understand our fantastic team, they’ll know where we’ll be the right fit and can refer us accordingly. That’s why it’s vital for us to listen to our partners and make sure the relationship is a two-way street. As we’re operating in a number of niche markets, it’s crucial that our vendors and distributors understand what we do well, and where we do it to the best of our abilities. As mentioned earlier, our differentiator is our people and desire always to go the extra mile. TR: Are customers becoming more demanding, and if so, in what ways? Jo Berry: It’s all about service, and that’s where we can truly make a difference. We can provide an exceptional experience to clients — that’s always been the case — but with more information available at our fingertips than ever before, you have to go above and beyond to provide expert advice and weigh in with a professional opinion. They also want a technology partner that aligns with their ethos, which is why it’s so important we make our own values clear. TR: If you could change one aspect of your job, what would it be and why? Jo Berry: The time spent on busy motorways – that was the one great thing about lockdown! Central recently signed a three-year deal with Brighter Futures Housing Association One of the UK's leading corporate finance boutiques, Evolution Capital, are delighted to announce the completion of ten deals over the past 18 months. During a time of unprecedented market uncertainty and UK economic instability, the team at Evolution Capital have continued to work closely with buyers and sellers to secure transactions and ensure smooth, stress-free solutions for both parties. But we don't rest on our laurels; we're maintaining our strong work rate as the world comes out of the pandemic and would love to talk you through how our extensive market talk you through how our extensive market knowledge could benefit you as you consider an exit. Get in touch now to book your free phone consultation with one of our senior transaction advisors. It could be the most lucrative call you've made all year. LEADS THE FIELD 10 DEALS COMPLETEDSINCETHE CORONAVIRUS OUTBREAK Evolution Capital - maximising business value in the post pandemic world T: 020 3696 2810 E: [email protected] W: www.evolutioncapital.com London office: 48 Dover Street, London, W1S4FF Chichester office: The Granary, Oak Lane, Chichester, PO207FD