Technology Reseller v34

Continued... 5G a compelling solution for IoT, mobility and enterprise branch – what he calls Cradlepoint’s three technology swim lanes. “You need a wireless WAN for multiple reasons: the abundance of devices that are going to connect into it being one of them; the need for speed very close to the edge; and the ability to take advantage of this new infrastructure that is being built across the world with 5G,” he said. “We are going through a new wave of distributed data, where application intelligence and information needs to be worked quickly at the edge. An example would be a connected car and devices that are in motion. If you don’t have speed and you don’t have reliability at the edge, it could cause a car crash. If you don’t have that at the edge in the medical world, it could cost a life. That’s really where 5G has its play: highly reliable networks, high performance, great range and coverage.” This month Ericsson completed its acquisition of Cradlepoint, a global leader in cloud-delivered LTE and 5G wireless network edge solutions for branch, mobile and IoT networks, having announced its intention to buy the company in September. The addition of Cradlepoint to its portfolio will strengthen Ericsson’s 5G offering for enterprises and enable it to compete in a fast growing part of the market that is benefiting from the roll-out of 5G, the internet of things and the need for advanced connectivity to support businesses’ digital transformation. Founded in 2006, Cradlepoint specialises in subscription-based wireless wide area network (WWAN) solutions that connect fixed and mobile sites, vehicles, remote and mobile workers and IoT devices, at the edge, in a simple and secure way using 4G and 5G cellular technology. The company’s acquisition by Ericsson will help accelerate its global expansion, which was already underway from new offices in Australia and London, with the roll- out of an expanded EMEA channel partner programme announced in the summer. Senior Vice President James Bristow says WWAN technology is a huge and fast growing opportunity for partners right now because high speed 4G and 5G have overcome the traditional wireless networking challenges of latency, reach and reliability and made WWAN Cradlepoint’s philosophy to date has been ‘wireless where you can, wired where you must’, but Bristow says that Cradlepoint, like Ericsson, envisages a completely wireless future. “With high speed 4G, we can get hundreds of Megabits per second, Gigabit- type performance. With 5G, its Gigabits per second, so the question you ask yourself is ‘why do I need wires anymore, if I can already get that type of performance’. So, we will compete against wireline technologies. But we also accompany wire. If somebody has an MPLS link and the link needs reliability, it is very expensive to have multiple MPLS circuits. To have a wireless device providing redundancy or resilience is a great option,” he said. “With 5G and LTE today, you have an incredible replacement option that maps well for a lot of companies. The casualties will be technologies like MPLS and traditional networking technologies that It’s time to explore the huge opportunities in 5G-enabled Wireless WAN , says Cradlepoint Connected and protected Contact our IngramMicro HP PC specialist [email protected] BE PRODUCTIVE WITH CERTIFIED PRO-GRADE GRAPHICS First time ever with NVIDIA® Quadro® BRING IT ANYWHERE! 8.8% smaller in volume and 5.2% lighter down to 3.1lbs* CAPTIVATING VIEWING EXPERIENCE World’s Brightest 14” Mobile Workstation 2 INTUITIVE EXPERIENCES DESIGNED FOR THOSE WHO COLLABORATE Explore the world of Z by HP at IngramMicro hp-ws.imcreativeservices.com Z POWER, MORE MOBILE THAN EVER TO KEEP YOU PRODUCTIVE WHEREVER WORK GETS DONE James Bristow