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BUSINESS BRIEFING technologyreseller.co.uk 13 6 Partner programme Award-winning technical support is just one of the benefits enjoyed by Datto’s global community of MSPs. Through its Global Partner Programme, Datto supports MSP partners in many other ways, helping them to win more business and develop additional expertise. These include: n Datto Academy. Rolled out this summer, the Datto Academy enables MSPs to learn new skills and competencies. It currently offers 126 courses (a number that is growing every week) and, to date, more than 4,000 partners have enrolled on at least one of them. n Datto Certification. This new certification programme enables MSPs to formalise and advertise their expertise in Datto solutions. It includes Level 1 certification – DCDS (Datto Certified Deployment Specialist) – for Continuity and RMM and Level 2 DCAT (Datto Certified Advanced Technician) for Continuity and RMM. In just three months, more than 1,000 individuals have achieved certification. n Datto Knowledge Base. This central hub provides a repository for all documentation and other resources relating to Datto products and technologies. n MarketNow. This free marketing automation platform gives partners access to hundreds of co-brandable assets and social media campaigns for lead generation. n MDF. Datto also has a marketing development funds (MDF) program that, to date, has helped partners generate more than £2 million in recurring revenue. n Dedicated support. To help partners get the most out of their marketing efforts, Datto’s dedicated sales enablement team can provide the tools, knowledge and resources they need to be successful. A Channel Account Manager, Solutions Engineer and Partner Success Manager are all there to help you reach your goals. 7 MSP community Because Datto is successful when its partners are successful, it puts great emphasis on engaging with its partners, as well as the broader MSP community. SLAs stating that the customer alone is responsible for protecting end user data, this is clearly a vital tool for today’s working environment. The same can be said about the newest product in Datto’s continuity portfolio, Cloud Continuity for PCs, which has seen explosive growth since March, in line with the move to Working from Home. Providing protection for remote PCs – the ‘new front line in the war against data loss’ – this sends image-based back-ups directly from a user’s PC to the Datto Cloud, so that should a laptop/PC be lost/stolen or suffer a ransomware attack, the MSP can quickly get the client back up and running. 4 Integration Datto’s expanding offering shines a light on another of its big selling points – tight integration between the different elements of its portfolio, driving material efficiency benefits for MSPs using multiple Datto services. The ability to access the complete stack of Datto products through a single pane of glass with single sign-on gives MSPs a huge productivity boost. Instead of having to log into three or four different portals, you can see tickets, access the RMM, do back-ups/restores, monitor networking status all through one pane of glass. Integration between Datto BCDR and RMM, for example, gives complete visibility of Datto Continuity within RMM, including the appliances and protected machines, the backup status (protected and unprotected volumes). It lets you initiate back-ups and restores from Datto RMM and instantly connect to a Datto appliance. Because of RMM and PSA integration, Datto BCDR information is now also available in the PSA. 5 24/7 support To help MSPs get the most out of its products and deliver exceptional customer service, Datto backs up its offering with a technical support team available 24/7, 365 days of the year. The ‘Direct to Tech’ programme gives partners peace of mind that they will be able to get help with any problem at any time of day on any day of the year. Alan Butler, Marketing Director, EMEA, Datto, points out that as well as taking a leadership role in the industry through free content like the annual Global State of the MSP Report and the soon to be released Global State of the Channel Ransomware Report, Datto provides a forum for discussion and collaboration at a range of events that are open to suppliers from across the MSP ecosystem. “Our hugely popular Dattocon conferences are scheduled to return in 2021, starting in Seattle in June. Until then, Datto will continue to run a series of virtual MSP Technology Days, Discover Datto Days and Partner Summits as we continue to support partners during the coronavirus pandemic.” He adds: “As a Datto partner, you really are part of a powerful supportive community, renowned for sharing advice, best practice and feedback with Datto executives.” Become a partner today Partners are at the core of everything Datto does. If you are looking to improve efficiency with fully integrated solutions, deliver more value to your clients, and grow your business, speak to a Datto representativ e today. www.datto.co.uk

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