Technology Reseller v26

24 Information Technology for Small to Medium-sized Businesses Accessories The scale of the Visual Hacking risk The risks around visual privacy, mobile security and illegal misuse of confidential or sensitive information continues to be a hot topic for UK organisations. However, while there seems to be considerable concern around the potential implications, a variety of research, reports and anecdotal evidence suggests that organisations are finding it difficult to address these risk areas. Developing a robust security and privacy strategy is inevitably a multi- faceted task, involving mitigation of risk at different levels of the security landscape. One area that is gaining increasing focus is ensuring better visual privacy, or in other words, reducing the risk of ‘visual hacking’, both in the office (especially in open-plan areas) and among mobile workers. Research in which 3M itself has been involved demonstrates the size of the risk. Most recent is the Open Spaces surveyed conducted by the Ponemon Institute, which found that 9 out of 10 people questioned had caught someone looking at data on their laptops in public. Protect your on-screen data from visual hacking with 3M™ Privacy Filters for monitors, laptops, tablets and smartphones. 70% of decision makers agree that visual hacking is a significant risk for an organisation like theirs. 3M’s innovative Privacy Filter technology prevents visual hackers from stealing sideways glances at your screen, while providing a crisp, clear view for intended users. Top tips for selling 3M™ Privacy Filters • 3M™ Privacy Filters are an additional accessory sale with a new device. They can be a great way to significantly increase the overall gross margin you deliver on a deal • Is GPDR compliance an area of concern for your customer? A 3M™ Privacy Filter can be an important weapon against cybercrime and data thieves • 3M™ Privacy Filters have a number of attachment methods which make them easy to apply and remove throughout your customer’s day. The attachment parts can be reordered for free from our website • 3M has the widest range of sizes across our privacy filters when compared to competitors. With options of Standard Black, Gold, High Clarity, Thin Gold and Thin Privacy for Touch Devices, 3M has the optimal solution for almost every device and application • IT Managers, Chief Information Security Officers, and Data Protection Managers will be easy to educate on the value and need for privacy filters. They will recognise the importance of protecting their organisation’s data. • A sample is a way for them to see how 3M™ Privacy Filters work and develop an understanding of why they may need to roll them out across their company. "70% of decision makers agree that visual hacking is a significant risk for an organisation like theirs."