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PRINT.IT 7 www.binfo.co.uk
EFI Advance Fiery Leadership with
Launch of New Fiery System 10
As it marks the 20-year
anniversary of the frst Fiery®
digital print server, EFI today
launched the next-generation
Fiery platform. Fiery
technology is long recognised
in the industry for its blazing
speed, colour accuracy, image
quality, and intuitive user-
interface, and with this launch
increases operator productivity,
produces more accurate
and consistent colour, and
provides stronger variable data
capabilities for personalised
communications.
Named Fiery System 10, the new
platform delivers documents
faster than ever before, along
with the latest system calibration
technology to guarantee colour
consistency at all times, tighter
integration with the printer’s
fnishing options, and greater
fexibility and control.
Toby Weiss, general manager
of the Fiery business unit and
senior vice president of EFI,
said: “EFI has been a pioneer
in digital print technology for
the past two decades, and
advertorial
continues to lead the technology
advancement of digital front-
end controllers with today’s
platform launch. System 10 is
the fastest, most robust ever,
and is poised to bring amazing
results to demanding customers
worldwide. Fiery technology is
now the most integrated platform
in the industry, with connectivity
to business process automation
solutions, production workfow
systems, and direct mobile
printing to deliver a complete
solution from creation to print.”
“EFI’s Fiery System 10 release
provides a wide collection of
powerful and user-friendly
tools for print workfow,” said
Jim Hamilton, group director
of production hardware at
InfoTrends. “System 10 is a
demonstration of EFI’s continued
leadership position in front-end
systems for production digital
print.”
Fiery System 10 provides
advanced capabilities
to customers in
four key areas:
colour, usability,
performance and
integration.
Colour – Calibration Features
and Powerful Visual Editor
A major enhancement to Fiery’s
colour management system
is the new Fiery Calibrator
that makes the calibration
process more effective,
integrated, and easier to use.
The new Job-based Calibration
increases calibration accuracy
and effectiveness because
calibration is customised for a
specifc job and the associated
media and profles. Because
calibration is critical and needs
to be performed routinely, Fiery
System 10 has incorporated a
“Calibration Guard” to provide
calibration status, warnings, and
alerts to encourage calibration
to take place and ensure colour
quality.
The Fiery Image Enhance
Visual Editor (IEVE) is a powerful
feature newly available on the
Command WorkStation® print
job management and user
interface software that ships
with Fiery System 10. IEVE allows
editing each image in a job
without going back to the native
design fle, saving time and
reducing costs. IEVE simplifes
the editing process, providing an
interactive toolset for optimising
image appearance and applying
automatic per-image corrections,
to ensure photos look their
best. This tool also gives users
a manual control to individually
adjust brightness, contrast,
highlights, shadows, colour
balance, sharpness and to make
red-eye corrections on any image
within a job. (To see a video of
this powerful new capability,
visit http://w3.ef.com/fery/
Products/CWS5/Demos)
Usability – Command
WorkStation and Mixed
Finishing Sets Simplify
Complex Jobs
The latest version of Command
WorkStation software is now
even easier to use. Common
tasks are more accessible and
required job information more
readily available to operators to
increase productivity.
In addition, a Mixed Finishing
Sets feature in the SeeQuence
Compose option is now available
to simplify complex jobs in high-
production environments. With
the new Fiery Mixed Finishing
Sets (and an inline fnisher
attached to the print engine),
users can specify multiple
fnishing requirements among
the various subsets within a
single job to produce completely
fnished jobs, minimising labour.
Performance – Support of
New VDP Standard
EFI has a long-standing
commitment to supporting
industry standards, and Fiery
System 10 has a number of
enhanced Variable Data Print
(VDP) features. Most notably,
it supports PDF/VT-1, a new
standard developed by ISO
(International Organisation for
Standardisation) for VDP data
exchange. PDF/VT-1 brings the
benefts of a PDF workfow to
VDP, helping customers increase
production effciency with
capabilities such as late stage
exchange of critical variable
content. By folding seamlessly
into existing PDF-based prepress
operations, PDF/VT-1 enables
a single, common PDF print
production workfow for all job
types.
Integration – Direct Wi-Fi
Printing for Today’s Mobile
Workforce; MIS and Workfow
Connectivity
An ideal solution for corporate
CRDs and offces with Fiery-
driven MFPs, System 10 has
built-in technology that enables
direct mobile printing from Apple
iOS devices to the Fiery-driven
printer. Wi-Fi enabled Apple iOS
devices (such as iPhones and
iPads) will automatically discover
any System 10 Fiery-driven
printer on the same network
inside the corporate frewall.
Employees can simply select a
listed printer and touch “print”
with no need to download an app
or install printer drivers.
“EFI’s embedded support for
mobile printing from iOS devices
is another example of how
mobile printing is moving from
a ‘billable service’ to a standard
feature for applications behind
the frewall,” said Robert Palmer,
director, Managed Document
Practice at Lyra Research.
Besides integration with
mobile devices, Fiery servers are
a great ft with EFI’s market-
leading portfolio of print MIS and
workfow solutions, including
PrintSmith™, Pace™, Radius and
Monarch management systems
and the EFI Digital StoreFront®
web-to-print platform.
Fiery System 10 further
expands its industry integration
capability with Agfa Apogee
Prepress Workfow, and the
upcoming release of Kodak
Prinergy Workfow, to enable
prepress workfow users to
submit jobs to and manage one
or more Fiery-controlled digital
print engines right from the same
familiar user interface. These
prepress workfow integrations
create a single workfow to serve
blended production, reducing
operational costs and boosting
production performance.
Fiery System 10 is available
now. The frst OEM printer
brands that use Fiery System
10 will be announced soon.
For more information, visit
www.ef.com