Print.IT Reseller - issue 98

01732 759725 44 VOX POP While we embrace a hybrid system, we also recognise the value of meeting in person when it comes to putting the customer first continued... grow our customer base. “Our success is being driven by our personalised approach. We work with our reseller partners on developing needsbased assessments for customers. And this means that by getting under the skin of their printing requirements, we can provide a solution that enhances their digitisation strategies. “We’re also continuing to refresh our business inkjet line-up with devices designed to support businesses on their digital journeys. Our flagship X-Series, often specified for MPS solution designs, are solution-ready and allow for easy integration with third-party software, while a 20-sheet automatic document feeder supports faster scanning and improved efficiency for customers. “Of course, the office environment is transforming. But we expect that MPS will remain highly valuable to businesses that rely on print. It provides the best route to ensuring businesses get the right devices in a way that truly meets their needs, and it continues to offer a huge growth opportunity for resellers.” www.brother.co.uk Steve Kendall-Smith, UK Managing Director, Lexmark: “Print is an area that has historically been side lined from core digital transformation investment, but for those organisations that can’t keep all their work in the virtual world, investing in innovation as part of a broader continuity plan today will help make their businesses more resilient against future disruption. “Managed print services provide a platform to drive continuous managed service capabilities in response is a great way of keeping customers happy and on board. “Customer-first approach – we must keep our customers front and centre of what we do. Pre-COVID we ensured that we always met our customers face to face as it created a personal connection. It was also an opportunity to discuss what additional services you can offer and how you operate differently from the rest. At the height of the pandemic, the personal touch was lost somewhat with all meetings happening online. While we wholeheartedly embrace a hybrid system, we also recognise the value of meeting in person when it comes to putting the customer first. “Cloud print – Quocirca’s report highlights this as a key area of growth, and this is something we’re investing in heavily. Given the acceleration of digitisation programmes, customers want print capabilities that go well beyond what they had in the past – so providing high quality cloud print services is instrumental in ensuring print remains an integral part of the modern office ecosystem for many years to come.” kyoceradocumentsolutions.co.uk Peter Shackleton, Commercial End-User Sales Manager, Brother UK: “We’re seeing strong demand for our MPS solutions as businesses settle into hybrid working and IT resellers increasingly recognise the benefits. Device and page volumes are rising and showing no sign of declining, and we’re continuing to improvement and control and are one of the easiest ways to support a digital transformation strategy. MPS is a key part of our offering at Lexmark. We have gone beyond the traditional management of devices with our Global IoT System which provides increased uptime and cloud-native services. Many traditional providers rely heavily on a large staff of field service techs to deliver MPS, meaning if something breaks, you call them. They fix it. While this is valid, Lexmark’s IoT system uses a predictive approach, to fix problems before they occur. Using this IoT solution, Lexmark typically resolves 70 per cent of support issues remotely. “While the print industry is undergoing transformation, there is still very much a need for high quality, differentiated and digital-first print solutions that are capable of building customer loyalty. Lexmark’s IoT solution, coupled with our vertical expertise, supports customers with their digitisation strategies by adapting to industry and business specific requirements. For example, suggesting the best approach to asset management by removing devices that aren’t needed but not replacing devices that have plenty of life left in them – thanks to the way we build devices to last. Therefore, despite the average for the industry being low, Lexmark’s own retention rate is 95 per cent across our worldwide managed print services customer base.” www.lexmark.co.uk Steve Kendall-Smith Rod Tonna-Barthet Peter Shackleton

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