01732 759725 44 VOX POP As yet another year draws to a close, the leading print OEMs share thoughts on what 2022 will hold for the print and IT sectors Print predictions: part two Dave Prezzano, Managing Director UK & Ireland, HP Inc. “There are three key trends and opportunities we see for the channel – security, sustainability and data intelligence. “Firstly, cybersecurity teams will need to prioritise security that is fit for purpose for the hybrid worker. Research shows 70 per cent of employees globally want flexible working options to continue post pandemic, and nine out of ten organisations will be combining remote and on-site working in the future. “The move to hybrid work ushered in a new age of shadow IT, and as cybercrime activity grew both in frequency and sophistication throughout 2021, organisations focused on built-in protection, from the silicon to the cloud. “Often overlooked, printers can be a vulnerability for both centralised and distributed workforces, with 45 per cent of ITDMs seeing evidence of compromised printers being used as an attack point in the past year. HP Wolf Security combines hardware-enforced security that's built into the endpoint with isolation and deep learning-based protection providing resilience against conventional attacks during the life of your printer, laptop, or desktop. For example, the HP Managed Print Flex, a new cloud-first MPS subscription designed for the hybrid work environment, allows users to maximise productivity with a secure and scalable solution for the home and office. The Wolf Security pack ensures the hardware (the endpoints) are configured with the right security settings, and with HP Roam, workers can print securely from virtually anywhere. “Securing print endpoints not only protects the company but also ensures IT/security teams have time to focus on training and protecting employees, who inadvertently can be one of the biggest threats to cybersecurity in the workplace. In response to evolving threats, we can expect to see an increased investment across the wider industry in tools, training and hardware designed to offer multi-layered solutions to protect users, businesses and brands. “The second key trend surrounds sustainability. Environmental policies are gaining momentum, especially with focused attention at COP26, coupled with increasingly eco-conscious customers. Our data shows that over 50 per cent of corporate customers transitioned to sustainable print solutions in 2020, and 81 per cent of print service providers are seeing ‘green’ print solutions as ‘more important’ than ever before. As end customers demand sustainable solutions, we can expect to see a greater market share for partners that have a dedicated focus on promoting environmentally friendly solutions. “Next year, we will continue to see the industry develop products, services and consumables designed Environmental policies are gaining momentum, especially with focused attention at COP26, coupled with increasingly eco-conscious customers Dave Prezzano
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