PRINTITRESELLER.UK 33 ONE -TO-ONE MPS Monitor has formed a UK entity directly owned and managed by its headquarters in Italy. Michelle Ryder caught up with CEO Nicola De Blasi to find out more about the company’s plans to expand its footprint across the UK, Ireland and the Nordics One-to-one with Nicola De Blasi accounting and administration services, thus simplifying invoicing and payment processes in local currency for our UKbased customers. MR: In just a few short months, you have got the operation up and running and you’ve engaged a team of seasoned professionals. NDB: Yes, things have happened very quickly. We have appointed print industry expert Ian McRae, as a board member of MPS Monitor UK Ltd. Ian is widely considered to be one of the UK’s and Europe’s most experienced print monitoring business leaders. To complete the board of directors, we have appointed Rebekah Mundy, MCIPD, as HR Director. Rebekah has over 25 years of experience in senior HR roles, 14 years of which have been spent in the print monitoring software arena. Michael Seistrup, has joined as head of sales. He has extensive channel experience and in a former role was himself an enthusiastic MPS Monitor user! Michael has also got strong connections in the Nordics, which is another key region for MPS Monitor. Lee Kerr has been appointed technical implementation manager with responsibility for supporting our dealer customers from the initial engagement right through to deployment and follow-up. It was important for us to have the full team in place right from the beginning so that our customers receive the highest levels of pre- and postsales consultancy from their very first engagement with us. I’m very confident that the team’s combined experience will help fast-track the company’s growth and ensure that the newly created entity has the best resources, skills and experience to make a positive and longlasting impact on the dealer community Michelle Ryder (MR): It’s been 18 months since you first entered the UK market, and you’ve certainly not stood still. How has business been and what led you to establish MPS Monitor UK Ltd? Nicola De Blasi (NDB): 2020 was the best year in our history, we reported a 40 per cent year on year revenue growth. We’ve enjoyed huge growth worldwide in terms of the platform’s adoption, numbers of dealers and devices. In the UK specifically, we have achieved a significant uplift in terms of brand awareness and visibility, and that’s largely down to our marketing activities driven by Marketing Director Pietro Renda. I can safely say our performance has exceeded my expectations. The UK is an important market for MPS Monitor – we have grown numbers and revenue but we can still do much more. Our past success in other countries and markets in Europe, the Americas and Asia, has shown us the value of having a local presence. We have spoken to UK dealers and our partners to try to understand why we are growing from an awareness point of view, but not from a numbers point of view – and it became clear that we had to establish a UK entity. Now, with MPS Monitor UK Ltd, we are in a much stronger position to execute a tailored, local go-tomarket strategy focused on delivering our platform’s vision and value to dealers and managed print providers. Importantly, with this move, we are also making it much easier to transact with us. Dealers can sign a contract with a UK firm and we have established local in the UK, Ireland and Nordics. MR: It’s fair to say that UK dealers are used to utilising monitoring solutions, how easy is it for managed print providers to migrate to MPS Monitor? NDB: Print is evolving and needs modern monitoring solutions that deliver a fresh and new perspective to effectively address the ongoing challenges of security, print transparency and cost control. Businesses in the UK, Ireland and the Nordics are receptive to embracing print management solutions that deliver against their changing requirements. This makes the UK a terrific place to invest in order to respond to growing demand from businesses located in these countries. Furthermore, these countries Continued... Nicola De Blasi
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