Print.IT Reseller - issue76

01732 759725 44 VOX POP ...continued “I have always been vocal on the importance of managed print vendors innovating and adopting technology. COVID-19 has merely been a catalyst in expediting the process. Home working has posed many challenges to businesses and organisations of all sizes, technology has raised its hand and delivered the answer to problems. “As an independently owned organisation, we have always been nimble. We have adapted quickly, strategised and developed Saas and Haas models which deliver the flexibility our clients desire. As Microsoft Silver Partners, we can utilise cloud services and migrate operations to an Azure platform for business continuity.” Mike Barron: “We are most definitely optimistic and positive about the future for SYNAXON UK and its members. SYNAXON UK already had a work from home policy in place and the pandemic has simply turned that into normal everyday working practice for us. We have been running regular online meetings with members and we have seen them adapting too. They seem to have made the transition to operating an almost completely virtual structure quite easily and they are settling into that way of working now. “There are still some challenges of course – infrastructure products and client devices still need to be physically shipped, unpacked and installed. But most of the technical work can now be done in advance or remotely now. It’s highlighting the benefits of remote and managed services, which is why we are redoubling our efforts there and also providing an extended value proposition for new and developing MSPs. “We do foresee a need with SYNAXON UK – and we’d expect members to be the same – to bring our teams together in one place from time to time, and we’re already putting plans in place to do that. Our team can now access our premises safely, so they can choose to work in the office for part of the week and hold meetings there. While that’s starting to happen, we need to make sure everyone is comfortable and feels totally safe. I think it will be some time before we can simply expect everyone to turn up at an appointed time and place to take part in a physical meeting. In the interim, I believe both SYNAXON UK and our members can cope very well indeed working remotely and occasionally using doing site visits and using office facilities, when it is really necessary and/or beneficial. “Events will be a little different. It will be interesting to see how our virtual conference goes; I believe we will get a good attendance and response, because “I’m confident that we’re well prepared across the organisation, especially following the success of our ‘work from home first’ policy which we implemented at the start of the pandemic. We’ve successfully moved the ECI team onto virtual platforms while ensuring business continuity and great customer service. It means moving forward the team has more flexibility in where they can work from, allowing us to adapt when needed to.” Phil Madders: “We are very optimistic that our core offering brings a lot of value to our customers, and we are working on a couple of new product initiatives to leverage the opportunities that will arise with the new workplace requirements.” Clive Hamilton: “We are very optimistic about both the future and Pinnacle’s ability to react to the changing market place in which we live and work. For me it’s about speed of action in terms of dealing with new solutions and technologies for our customers and making sure all the staff are on board and trained to deliver these professionally and seamlessly. We have spent the last five months learning new products, new technologies and services that can support our clients in the new world.” Michael Field: “As Alphonse Karr wrote in 1856’s ‘ A Tour Round My Garden ’: “We can complain because rose bushes have thorns, or rejoice because thorns have roses.” Mike Barron James Pittick Clive Hamilton We have spent the last five months learning new products, new technologies and services that can support our clients in the new world

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