PrintIT Reseller - issue 69

Vendors must focus on showcasing the benefits of the cloud and providing a more flexible and collaborative approach for partners to take advantage of PRINT IT RESELLER.UK 43 VOX POP continued... print suppliers offering there is typically a need for print drivers, software to facilitate printing from mobile devices, print management software, and fleet monitoring software for MPS purposes. Historically, these would be installed on the client’s server. Today customers are demanding that this is delivered as an online service, without needing to install anything within their own infrastructure. Xerox is able to offer all of these core software components that are developed entirely in-house and designed to be more intuitive collectively as a consequence. What’s more, Xerox’s offering is delivered entirely from the cloud with no requirement for any on- premise footprint.” www.xerox.com David Abiani, Head of Global Presales, One Q Technologies Cloud computing has gained huge momentum over the last ten years. Software vendors and partners can massively capitalise on this by introducing various SaaS pay-as-you-go models in addition to more traditional on-premise solutions. Recent studies point to the fact that the cloud is not to be ignored. The global cloud market is predicted to grow from USD 272 billion in 2018 to USD 623.3 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.0 per cent, according to forecasts by MarketsandMarkets. Furthermore, cloud was the top investment priority, after finance and accounting for the 700 small and midsize businesses who participated in a Capterra survey in 2019-20. Ignoring these numbers would be a missed opportunity for software developers, the channel and not least end customers. https://oneq.tech Paul Birkett , Director Client Engagement, Commercial Services & Software, HP Market and client insights inform our strategy. We see an increase in the number of clients interested in cloud options for services and solutions because of their digital transformation initiatives. At a time when our industry is ripe for disruption, HP intends to change the engagement model with secure cloud-enabled products, services and solutions. As clients and consumers increasingly want accessible, secure, personalised services (everything as a service), the cloud enables such scalable, flexible choice. Information and experiences can be delivered wherever work and life happens. With a focus on outcomes, our strategic intent is to leverage HP and our partners’ technologies and expertise to help our customers accelerate innovation. HP continues to be a trusted advisor in helping clients move their infrastructure management and related applications to the cloud – in order to serve the needs of a mobile, multi- generational workforce. HP and our partners enable print services and solutions to be securely cloud delivered and managed – with public, managed private and hybrid options available. Services include print management, document capture, content extraction and process automation. www.hp.com customers. Minor issues can be resolved remotely without requiring an engineer attending onsite, and analytics can identify problems before they occur, with engineers dispatched ahead of an issue occurring, in turn reducing downtime. The management services and analytics tools that come with Lexmark Cloud Services provide partners with the capability to track page counts and supply usage in near real time, meaning the partner has the tools to help identify bottlenecks, maximise toner yield and minimise paper consumption. The partner can also place a message on touchscreens to inform end-users that service actions has been initiated, reducing tech support calls. www.lexmark.co.uk Carlo Longhi, Director of Channels, Xerox Looking ahead, vendors must focus on showcasing the benefits of the cloud and providing a more flexible and collaborative approach for partners to take advantage of, as businesses continue to take the technological leap towards cloud services. From a customer perspective, cloud- based solutions will help customers to meet the demands of mobile employees. We anticipate mobile workers to account for over half the workforce by 2025, with more than half of end-users expecting mobile print volumes to increase. Easy access to printing across locations and devices, offered by the cloud, means that organisations can enable employees to work from anywhere and let efficient processes – not technological limitations – define workflows. In general, businesses have become more comfortable with the idea of using the cloud, as they lack space to install software. As part of any office Martin Fairman Carlo Longhi