Print.IT Reseller - issue 51

30 SOFTWARE 01732 759725 “Location data has entered the mainstream,” said Mark Taylor, Senior VP for Software Solutions at Pitney Bowes. “With barely a thought, we check in to venues on social media sites, rely on satellite navigation in our cars and use mapping apps to plan a run or a cycle. We do all this using software which is built to generate and process geospatial data – data relating to our location, which has a geographical element to it. Without this we would quite literally, be lost.” Taylor argues that in business, the ability to capture, process and understand geospatial data, transforming it into meaningful, relevant business insight, has become invaluable. “From planning to marketing, finance to HR, geospatial data is reducing risk, improving accuracy, enhancing planning and enabling laser-focused decisions. Understanding geospatial data used to be a privilege reserved for the technically-minded. Now, user-friendly software has opened up this powerful information and made it accessible and understandable, to all,” he said. Pitney Bowes has made MapInfo Pro v17, a new release of the award-winning MapInfo mapping and analytics software available now through certified partners. The latest version has been built as a direct result of extensive feedback from the user community. Specifically designed to deliver an intuitive, enhanced user experience, MapInfo Pro v17 includes new features, advanced capabilities and functionality, superior processing power and a more user-friendly interface. A strong, engaged partner community Taylor says that using the channel as the primary route to market for this exciting new software release demonstrates Pitney Bowes’ commitment to its partners, and fits with its key partner objectives. Firstly, to enable partners to deliver increased client value through the depth of skills they provide; secondly, to build a strong, engaged, successful partner channel; and finally, to provide a link to the broader Pitney Bowes business. Pitney Bowes’ channel programme helps partners to: n Differentiate their brands; n Grow their consulting and service streams; n Profit from end-to-end support and value-based incentives; MapInfo Pro v17 is a new release of Pitney Bowes’ award-winning MapInfo mapping and analytics software. The latest version, available now through certified partners, has been built as a direct result of extensive feedback from the user community Latest version of iconic software opens up new revenue opportunities for partners n Enjoy robust marketing and technical support; and n Accelerate time to value. “The new release of MapInfo Pro v17 – software which has become iconic in the world of location data – gives our channel partners a fantastic opportunity to add value, to drive sales and accelerate growth,” Taylor explained, adding: “Everything is addressable, everything has an anchor point, and MapInfo Pro v17 makes it easier than ever to understand geospatial data and extract insight.” He continued: “Our partners continue to deliver client value, expert knowledge and specialist support to their clients. We’re very proud of our driven, successful partner community and this new software release will bolster our relationship with these dynamic businesses, helping them drive innovation.” Everything is addressable, everything has an anchor point, and MapInfo Pro v17 makes it easier than ever to understand geospatial data and extract insight