Oce’s carbon positive plus+ programme
Published January 16, 2008 at 11:26 pm · Filed under Printer / Copier
Neutral good, positive better
Given the popularity of carbon neutrality as a marketing gimmick, it was only a matter of time before someone took the next logical step and introduced carbon positive products. The first such initiative to pass across the Business Info news desk is Océ’s Carbon Positive Plus+ programme. As part of the programme, Océ has committed to offsetting 200% of the CO2 emissions of each Océ VarioPrint 6000 sold until at least November 2008. The carbon-offsetting scheme involves international ‘eco-friendly’ initiatives administered through environmental consultants Shining Earth, including renewable energy in China, methane capture in Germany and tree planting in the UK.
