HP gain Financially
Published June 14, 2007 at 3:26 pm · Filed under Fax / MFP
Financial services consultancy achieves economical ink use and fast, reliable, high-quality results with the HP Officejet Pro L7780 All-in-One.

The HP L7780 All in one office Jet Pro
The Self Assured Consultancy operates in the often pressured business environment of financial services,offering independent financial advice to both private individuals and commercial clients. It places emphasis on delivering a high-quality personalised service, which relies on the timely and accurate production of bespoke, paper-based documentation to meet client expectations.
To cope with a wide variety and growing number of day-to-day office activities, it recently deployed the versatile HP Officejet Pro L7780 All-in-One - an inkjet based desktop printer that also offers copy, scan and fax capabilities.
A quest for quality
The Self Assured Consultancy’s client-facing documentation often contains detailed proposals that require illustrative charts, graphs and tables produced to a very high standard, in both full colour and monochrome. In addition, much of the client documentation has regulatory and legal content that must be reproduced faithfully and to time-sensitive deadlines. Peter Fyans, principal, Self Assured Consultancy explains: “Our clients expect clear, concise, high-quality documentation that is reproduced accurately and on time. The HP OfficejetPro L7780 reliably provides us with that capability,and a comparable laser printer just couldn’t do the same job.”
Easy to use, and easy on the budget
Although accustomed to using HP Inkjets, Self Assured Consultancy has been impressed by the marked improvements in this latest model. “We have been genuinely surprised by how economical the HP Officejet Pro L7780 is with its use of ink,” reveals Fyans. Combine this with a duplex facility, which drastically cuts paper usage, and the printer offers a significant reduction in total cost of ownership (TCO).
A big benefit of the new printer has been its ease of use, as Fyans explains: “I particularly like the HP Officejet Pro L7780 because we can fine-tune the colour and tone of the output to achieve exactly the results we want. The built-in screen and clear controls make navigation and use of the different functions simple and straight-forward.” So much so that the Consultancy has now expanded its use of the scanning function to include the capture and manipulation of its own internal documents.
Robust reliability earns trust
The Self Assured Consultancy needed a printer that it could trust as a reliable business tool, tough enough to withstand the demands of a real-world office environment. As Fyans concludes, they have achieved that goal: “We have found the HP Officejet Pro L7780 to be both a very fast, robust and reliable all-in-one printer. Ultimately, we are confident that it will cope with anything we can throw at it.”
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