Winter 2015 | P2P Magazine |
21
Gregory Schembri
Trade Marketing Manager,
Leitz
“The contribution of the office
manufacturing industry has changed
markedly over the last year. The
majority of professionals are now
mobile, constantly on the go, and office
equipment has had to evolve to reflect
this trend. Many of the more traditional
products are being replaced as electronic
communication and organisation become
more widely used in and out of the
workplace.
“While we continue to focus
and innovate with traditional office
equipment, we have developed appealing
stationery ranges – including a variety of
accessories to support protection, privacy,
charging and sound for modern devices –
that may be used every day on the move.
Our Leitz Complete range incorporates
luggage, iPad cases, phone cases, charging
solutions and speakers. Meanwhile,
our new ICON machine is the latest
technology in label printing. Designed for
the modern world, it is app-enabled and
focused on making the printing of labels
as easy as possible. In a world where
online trading has grown, we see the
market for label printing as a key trend for
2015 - the Leitz ICON reflects the new
digital world we live in.
“In the next year, we’ll continue
to see professionals combining both
work and lifestyle, meaning that office
manufacturers will need to provide not
just products, but an overall lifestyle
solution. Professionals will also want to
begin expressing themselves more through
their work environment, for those times
when they are based in the office and at
their desks. Our WOW range allows users
to express themselves through colour and
vibrancy, with the opportunity to become
up to 30% more productive by doing so.”
David Hymers
Managing Director,
Totalpost Services Plc
“We expect the uptake of Smart Meter
franking machines to continue to increase
in 2015 as more and more business users
start to realise the added accuracy and
savings of using the smart machines.
“A trend that we have seen growing
gradually is a move to make corporate
mailrooms secure. More and more
mailrooms and office reception areas are
starting to use X-Ray security screening
to screen both incoming mail and visitor
baggage for hidden threats. In today’s
heightened security environment, many
employers are integrating additional
security for peace of mind in protecting
their much valued employees. Totalpost
already supply a variety of cabinet and
conveyor type X-Ray security screening
devices and will be looking to add more
options to the portfolio of products to
give clients more choice during 2015.
“Additionally, as education around
hybrid mail services grows, we expect
to see further interest in these services.
We’ve found that once clients try our
desktop to doormat mail delivery system
they opt to use it more and more.
“We’ve seen businesses going back
to direct mail and, as part of this, our
returned mail services have been busy
providing returned mail handling and
data cleansing to help businesses hit their
intended customer targets. Again, this is
a service we expect to grow further in
2015.”
Alastair Wallace
Head of Sales,
STAEDTLER (UK) Ltd
“With the economy showing good signs
of recovery, we expect our new ranges
of fashion pencils and neon fineliners
to be bang on trend, reflecting renewed
optimism in 2015.
“Colour, coupled with quality, is where
our consumers are heading.We are also
excited about the launch of our new Noris
colouring pencil, which mirrors the iconic
Noris yellow and black striped livery on
our existing graphite pencil. This product is
made using cutting edge, wood extruded
technology, unique to Staedtler, which
ensures the pencil is stronger (no breaking
lead whilst sharpening), with really vibrant
colours. Students of all ages are being
further encouraged by their tutors to use
colour in their notes and revision routine,
for example, mind-mapping, as it helps
memory function and recall.”
KevinWharton
Marketing Manager,
ExaClair
“We saw a significant increase in sales
of Guildhall filing products in 2014, and
the range’s success is part of a wider
trend towards premium quality products.
Continued...
