businessinfomag.uk magazine 34 WORKSPACE be inspired by their space and their devices and to want to do more and be more productive,” he said. The MX Master 4, the seventh-generation device in the series, does this in two main ways – by bringing customisable haptic feedback widely used in smartphones, gaming and virtual reality to a computer mouse for the first time and by introducing what Logitech calls an ‘Actions Ring’, a virtual overlay with buttons for eight common tools and actions arranged in a ring around the cursor. Both features are activated via a new haptic sense panel on the side of the mouse beneath the user’s thumb. Haptic feedback Bondar says Logitech’s haptic feedback feature provides tactile confirmation of three types of action and/or alert: device events, such as when the mouse is switched on, when it is first connected or when the battery needs recharging; user events related to scrolling, navigation and selection, including interactions with Logi Options+ software (e.g. when choosing an action on the Actions Ring digital overlay) and alerts, for example when the user has moved the cursor close to the monitor edge or onto another screen; and events triggered in third party applications that support haptic feedback, including Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro and Zoom, with more to come following the launch of an SDK that helps third parties integrate haptic events into their software. As an example of how haptic feedback could be used in Adobe Photoshop, Bondar cites its ability to provide confirmation when an object being moved has snapped to than eight hours a day in front of a computer and depend on accessories like a keyboard and mouse to be more creative and productive, saving time and effort through short-cuts, seamless transitions and ergonomics – efficiency savings that translate into competitive advantage and more business. Maxim Bondar, Head of Global Business & Marketing for Logitech MX, says that when designing products for advanced users, which Logitech has been doing since it established the MX Master series 10 years ago, its core aim is to improve the user experience across three main areas. “First, we want to help users create at the speed of thought. As soon as they have the idea in their head, we want to help them transition that idea, mostly to the digital screen. Second, we want to help users stay in the flow – those moments when one loses track of time, when two hours feels like five minutes and when people are at their most productive and inspired. We want to make sure the tech that people are using – the software and the hardware – doesn’t interrupt the process. And of course, we want them to Talk of investment in technology to boost productivity and creativity may conjure up images of shiny datacentres and flashing dashboards in high tech operations centres, but not all advances come with an eye-watering price tag and high overheads associated with staff training and change management. Even an upgrade to something as ubiquitous and affordable as a keyboard or mouse can empower people to get more done. Take the Logitech MX Master 4 mouse as an example or the Logitech Signature Slim Solar+ K980 (see box). Two new products from the software-enabled products specialist that fold into and embrace developments in the wider technology space and, certainly in the case of the MX Master 4, push the boundaries of what can be achieved with such a functionally limited device. Advanced users Most people use a mouse in a basic way, primarily to scroll, point and click, but not the advanced users the MX Master 4 is made for. These coders, creators and designers typically spend more Logitech enhances latest MX Master mouse with haptic feedback and a digital overlay offering instant access to common commands and short-cuts A new sensation
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