businessinfomag.uk magazine 12 Modern business communication increasingly revolves around flexibility, mobility, and integration. While many organisations aspire to an all‑in‑one unified communications and collaboration (UC&C) platform that combines voice, email, messaging, and video, achieving seamless integration is rarely straightforward. In practice, telephony, messaging, video and email often continue to operate independently, even if accessed from the same device, leaving businesses with fragmented systems that don’t fully work together. IP telephony presents a much more attractive and accessible COVER STORY regulatory challenges, especially around GDPR compliance. This all requires an enormous amount of effort and can take significant time to get right. Cost is another factor. Modern UC&C platforms often come with high upfront fees, ongoing licensing costs, and additional expenses for training and system adaptation. As a result, many organisations opt for a modular approach, keeping IP telephony separate from collaboration tools, which can offer a more immediate return on investment. IP telephony: reliable, scalable and cost-effective IP telephony, whether deployed on-premise or in the cloud, delivers a robust and cost-effective communication foundation. Studies show that businesses can achieve savings of up to 30-40% compared to traditional telephone systems. Beyond cost, IP solutions offer the scalability and reliability that modern workplaces demand, supporting remote working and multi-device connectivity. Unlike UC&C platforms, which aim to combine multiple functions into a single system, IP telephony focuses on delivering high-quality voice communication while integrating seamlessly with existing collaboration tools, such as the company CRM or ERP systems. Many specialised tools – from Microsoft Teams and Slack to Zoom and Google Workspace – already handle messaging and video efficiently. By combining IP telephony with these proven platforms, businesses can achieve a connected, flexible communication environment without unnecessary duplication or complexity. option. This still provides businesses with the reliability and flexibility that they are looking for from communications – but without the headache and significant investment of overhauling their existing communications system to integrate a UC&C platform. The UC&C challenge One major hurdle for UC&C adoption is complexity. Consolidating multiple communication channels into a single platform often requires businesses to rethink processes, retrain employees, and reconfigure IT infrastructure. Integrating voice, video and chat data also presents Why IP telephony is driving the future of business communication
RkJQdWJsaXNoZXIy NDUxNDM=