01732 759725 21 magazine SOFTWARE Monday is that all its products are built on top of the same building blocks, which makes it much quicker and easier to introduce additional products from its portfolio without adding complexity or creating more silos. “When a decision-maker in a company chooses a new tool there is always fear around whether people are going to use it or not. It doesn’t matter if you’re using Services or Work Management, the feeling is the same, and because they are built with the same technology there are significant cost and time savings in terms of the learning curve and enablement.” Monday is supporting this move into the enterprise space, while continuing to meet the needs of its traditional customer base, with technological enhancements, including last year’s introduction of a Portfolio Management Solution, giving managers a unified view of an organisation’s projects, resource management and goal alignment, and the embedding of AI throughout its products to enhance automation and provide greater insight, for example, flagging up signs that a deadline might be missed. In this context, Berlin mentions February’s introduction of Monday Service. “The service product is clearly something that suits the enterprise segment because HR, ticketing, IT and so on is a requirement for a certain size of organisation. That’s strengthening this movement up market too.” to here. Instead of a long-term project where you don’t start to see any benefit for six months, Monday customers see results very quickly.” As evidence of Monday’s adherence to its foundational principles, Berlin cites the example of Monday CRM, introduced in August 2022, which has become the fastest growing product in the company’s history. “As we all know, the CRM world is very crowded. Despite that, Monday CRM is our fastest growing product, growing faster even than work management did when it was launched. And there is one reason for that, which is the low code, no code nature of the product – that simplicity, that flexibility and that ease of use. That’s still the biggest difference,” he says. Berlin adds that the beauty of consultancy services, is its new sales approach and push into the enterprise space turning it into what it set out to disrupt? Absolutely not, says Pierre Berlin. “We are low code, no code, and that gives customers the opportunity to build their own solution. That’s fundamentally how Monday differs from those other solutions. At the beginning, we didn’t have all the features we have today, of course, but today we are still an alternative to rigid software, and the strength of our solution is that it now also meets the complex challenges that are more specific to enterprises. The nature of our solution makes us quite unique in that regard. The productivity gain is so big and you get results so fast because we have a very iterative approach; you move one step at a time, from here, to here, continued...
RkJQdWJsaXNoZXIy NDUxNDM=