businessinfomag.uk magazine 10 CYBERSECURITY Norton, the Gen consumer Cyber Safety brand, is introducing Norton Small Business, an all-inone cybersecurity solution to help entrepreneurs and small business owners protect their financial futures. While nearly 90% of businesses globally are small businesses – 99.9% in the UK – many lack the means to protect their digital environments the way larger enterprises do. Norton Small Business makes triple-lock protection accessible for small businesses to safeguard their team’s online activities, devices and customer data using one, all-in-one cybersecurity solution. “Owning a very small business often means each member of the team wears different hats, and usually cybersecurity expert isn’t one of them,” said Massimo Rapparini, General Manager & Head of Small Business Safety at Gen. “Unfortunately, cybercriminals are aware of this and often target such businesses. For entrepreneurs and small businesses, falling for just one phishing email could have a devastating impact.” Scams Taking Down Small Businesses As consumers face a barrage of scams and phishing threats, small Small business security businesses are experiencing the same, and they are targeted more than large companies. According to data from Gen, cyber threats that rely on manipulating people account for 82% of attacks on small businesses in the UK. Of these threats, phishing – for example, emails trying to trick you into clicking a link or transferring money – is the most common way cybercriminals try to access small business systems, private data, financials and intellectual property. Businesses with under 10 employees often lack IT support, putting companies at great risk if cybercriminal attacks are successful – and many are. In 2022 alone, cyber-crime cost UK businesses an average of £4,200. Norton Small Business helps small businesses disaster-proof their critical data to minimise the risk of financial loss. Entrepreneurs Pursue Financial Freedom Entrepreneurs often start their own ventures in pursuit of financial freedom and invest significant time, energy and personal savings to build their business. Yet, small businesses are being heavily targeted by cybercriminals, leaving them at much higher risk of collapsing compared to larger firms when hit by a cyberattack. The effects of a cyberattack extend beyond financial consequences, and it’s time cybersecurity is pushed to the forefront of small business priorities. Kyle Frank, the small business owner behind London-based Frank’s Remedies, knows only too well the impact of falling victim to this kind of attack. In 2021, a phishing scam resulted in the loss of not only money but a sense of security. "As a small business owner, I play many roles, and I'm always learning as I go. But in 2021, I Scams and phishing make up 82% of online threats for small businesses in the UK in 2023, yet many lack the budget and tools to protect themselves learned firsthand how essential cybersecurity is. That phishing attack hit hard, not just financially, but it also threatened the business I work so passionately on. It was gut-wrenching to experience how vulnerable we were – and definitely a wake-up call that cyber safety needs to be a priority.” Setting Up Your One-Person IT Department Norton is your go-to partner to make small business cybersecurity simple with an all-in-one solution that provides 24/7 cybersecurity protection and a variety of features, including: n Secure Browser, Password Manager and VPN (virtual private network) to help secure day-to-day online activities n Automated PC cleaning and optimisation to keep healthier PCs for longer n Secure Cloud Backup to help reduce the risk of loss of business data n Software and driver updaters to help keep software up to date, so there are fewer vulnerabilities for cybercriminals to exploit n IT coverage and maintenance for up to 20 devices n A 100% Virus Protection Promise “We’ve built our small business products and services with the same approach in mind as we do with our consumer portfolio so entrepreneurs don’t need to worry about becoming cybersecurity experts,” said Rapparini. “Norton is here to make cybersecurity accessible and easy so they can focus on building thriving businesses.” Norton Small Business is available now with prices starting at £39.99/year with options for 6, 10 or 20-device plans. For more information, please visit: uk.norton.com/products/ small-business.
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