businessinfomag.uk magazine 14 Logicata, a remote-only MSP specialising in helping businesses migrate and run their workloads in the AWS cloud, is on track to increase its revenue by more than 100% this year, following growth of 40% in 2022. Founded in 2019 by IT specialist Karl Robinson, Logicata employs 12 IT and tech professionals across the UK, Italy, Andorra, Slovakia, Columbia and the United States, all with proven experience and expertise in AWS and underlying technologies. Logicata is the third business set up by Robinson, who in 2014 sold his dedicated VMware Hosting business StratoGen. Q&A Logicata is a specialist Amazon Web Services [AWS] Managed Service Provider operating primarily within the software sector. Please explain how you developed the concept and positioning for the business? Karl Robinson (KR): I have worked in Internet and hosting all my career, before the industry called it ‘Cloud’. I have always kept a keen eye on the evolution of cloud technology and thrive on being able to solve customer business challenges through the application of the latest technology. In recent years, technology has advanced rapidly due to the scale and innovation of the big public cloud providers, such as AWS, so much so that it is becoming harder and harder for smaller businesses to compete. Those smaller businesses that have evolved have embraced the public cloud provider ecosystem and adapted their services to remain relevant. When starting Logicata I had a clean slate, so I chose to focus on what interested me most. AWS is the public cloud market leader by a long stretch, so it made sense for us to focus on the biggest fish in the pond, with the broadest range of services. Also, I’ve enjoyed much of my previous success in the SME space, so again it made sense for Logicata to focus its attention on integrating and managing cloud services for SMEs, where there is more of a skills shortage. We chose to operate primarily in the software vertical, as we know that software businesses that are delivering their applications to customers share a common set of goals around the availability, performance and security of their cloud-based applications. They also tend to be developer-heavy and potentially lacking in infrastructure engineering skills, which is what Logicata brings to the party. This means we can truly act as an extension of our customer’s team and showcase our value. Despite only launching in 2019, Logicata has already achieved AWS partner status. What weight does this carry? And why should businesses opt for AWS partners over other Managed Service Providers? KR: For Logicata to deliver AWS consulting and managed services to our customers, being an AWS Partner is table stakes. Having that AWS partner badge shows our commitment to AWS and our experience in delivering AWS services. To qualify as a partner, there are requirements around the number of AWS-certified individuals, number of registered deals launched, number of publicly visible customer references and positive customer feedback etc.. So, you need to have With Karl Robinson, Founder of Logicata INTERVIEW
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